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Best Practices or Back to the Basics

Facebook – Best Practices or Back to the Basics?

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Despite recent controversies, Facebook continues to be one of the most valuable social media resources, worth leveraging for many more years.

Facebook marketing has come a long way. Facebook marketers are constantly being challenged to increase followers, engage potential buyers, generate leads, and ensure that the business benefits from this platform, in the wake of all the algorithm changes and other surprises Facebook continues to tease us with.

Is there a formula to succeed on Facebook?

We need to get back to basics to answer this question. Here is a look at the best practices, your business needs to master on Facebook, to help you create the right strategy and marketing approach.

Know Your Audience Demographic

Facebook insights can help you understand your audience demographic. You can then build content and advertising for the ones, most likely to engage with and benefit from your product or service.

KISS

Not only engaging, but keeping your audience’s attention is vital. ‘Keep it Short and Sweet’  is the mantra here. Remember that your Facebook content is to educate, inform and entertain your audience to increase brand engagement and conversions. Rather than maxing out on the character limit, let the images and videos do the talking. Keep the hashtags at bay.

Engage

Whether you are posting some content or responding to a customer, you should be able to engage them with what you say. Ask open-ended questions, post fun live videos about trending topics, and let your audience know you are there. Be social yet precise on social media.

Dare to Show

The audience is not interested in run-of-the-mill content now. Taking chances on social is the approach, leading brands are making, to differentiate themselves. Giving users a sneak peek, into what your business is all about, humanizes their online interaction with with your brand. This can kindle intrigue and hence, their interest in your brand, for instance, live chats and behind-the-scenes moments exclusive to your brand.

Paid Advertising

Despite all the changes Facebook is making, paid advertising continues to a highly advantageous as well as measurable forms of digital marketing. As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. One can only imagine the chances it gives you to develop brand awareness and loyalty and awareness, leading to customer acquisition and conversions.

All this points to a clear Facebook success formula – know your audience, keep your message short and sweet, engage your audience, experiment with going live and behind-the-scenes streaming, and Facebook Ads – that allows you utilize the immense power of Facebook.

Use these best practices to create and post content that your target audience can connect with on a more personal level than ever before.

If you are looking for the best digital marketing services in Arkansas, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Latest Web Design Trends

Latest Web Design Trends You Can’t Ignore

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From movie-style experiences to bolder colors, web designers are in a new mood this spring-summer. Warmer months ahead already seem to have inspired designers to be brighter and bolder. Here are the top 3 upcoming trends in web design that are here to stay.

Movie-Style Homepages

Full-screen homepages with oversized images and videos have been around for some time but this trend is now moving towards a more movie-style feel.

These poster style homepages are a unique mix of minimalism and rich styling. The right visuals and text can make your poster-style homepage engaging, with enough room to send the message across to your target audience.

A word of caution – Without elements, such as navigation or CTA buttons, users could get confused and abandon the website. While you focus on visual appeal, do not forget to give users something to do.

Bold Color Palettes

Purple was not a favorite till this year when designers discovered the versatility and engagement quotient of this vivid color. Dramatic and provocative Pantone 18-3838 Ultra Violet has been named color of the year. No wonder purple hues are everywhere.

While not all are using the same deep, dark purple, suddenly everyone’s attention is towards the red-blue palette.

Check with your designers at OgreLogic, the leading custom web design and development company in Arkansas, how you can use purple hues for your website design.

You can choose from several purple options. The color can be more on the reddish side for a moody feeling, or bluer for a great first impression. Try deep, saturated shades for a dramatic effect or pale and muted for an ethereal feel.

Gradients and Text

Can’t forget the text, can we?

Flat design started changing bit-by-bit and gave way to gradients. But if you thought gradients are only meant for backgrounds and photos, check again. Designers are now using gradients to emphasize text elements. From pretty subtle to extremely vibrant, gradients are a fun new way to spice up the text in your movie-style homepage design.

Bottom Line

You can’t ignore these trends in your website, can you? Especially since each of these web design trends is already showing staying power. You may like the full screen, poster style, the purple color palette, the gradient or all of them. Regardless of what you finally select, it is worth checking out which one suits your brand and the message you want to send out.

Whether you want a new website or giving an existing one a makeover, get in touch with OgreLogic, the best Custom Website Design and Development Company in Arkansas, at 512-808-5536.

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4 Real Estate App Trends That Can Make Your App Succeed

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Real estate as known to us today is no longer an offline business. The real estate industry has now landed on the pages of the internet and dedicated mobile apps. Many people think that real estate apps can soon replace real estate agents, this is not true! On the contrary, real estate app development can be a great investment for real estate agents as per the current trends.

The interest in real estate app development has increase significantly. A lot of real estate apps are emerging in the mobile app market. So, let us find out the current app trends that can make your real estate app a surefire.

  1. Database

You need to have a database ensuring that the app is constantly updating with new and updated data. Today’s customers heavily rely on mobile apps and if the apps do not work as intended, they won’t use it anymore. App developers should find ways to implement a reliable database that keeps updating information of properties seamlessly. Remember, databases are at the heart of your mobile apps and choosing the right one will be critical to your app’s success.

  1. An Advanced Search Functionality

It’s not a recommendation to have advanced search functionality in your app it’s a requirement. A filter property option can make it easier for clients to navigate the app and choose a property. Filtering data can also make the app look more organized and enhances the user experience. You can separate the properties based on different criteria like location, type of property, price range, and much more.

  1. Use Graphical Representation of Data

Users are naturally more drawn to the graphical representation of data than that of the long description. While you can include both graphs and description but also make sure that the app is not loaded with too much info.

Additionally, while including a map for a respective property, try to include neighboring areas such as landmarks, parks, schools, traffic, commute, etc.

  1. Include a “Like” Button

A “like” button not only keeps the preferred property in a place for the client but also tells the realtors what a client prefers and suggest similar properties. As a new property is updated in the database, a push notification should be sent to the client when the new property matches client’s preference.

So are you thinking if it’s the right time to invest in a real estate app development? It certainly is! The competition will soon increase and when it does, make sure you are at the top. We at Ogrelogic can help you with designing a dedicated real estate mobile app that satisfies all the current trends.

Call OgreLogic in Austin, Texas at 512-808-5536 Today! OgreLogic’s mobile app developers and designers, online marketers and analysts solve real problems through research, design, and execution.

Beyond the Google Ranking

Beyond the Google Ranking

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Until recently, you spoke of marketing and SEO and the first thing to be discussed was keyword rankings – the important performance metric.

Rewind 5 or 6 years and there was so much more information most searched keywords. This information was readily and transparently available in Google Analytics. The Google Keyword Tool provided quite accurate search volume estimates.

Then things started changing….

First came the encrypted search and the dreaded ‘not provided’ in Google Analytics, making it tougher to measure the impact from organic search.

Next up was Google’s move to show estimates in broad ranges. So now, you only know that a keyword was being searched between 1k-10k times per month rather than 1,400 times each month.

Not quite helpful, is it?

As a result, marketers were forced to shift their search strategy from a focus on individual keywords to focusing on topic-centric content.

Why Keyword Rankings are Inaccurate?

There are three primary reasons why keyword ranking data is largely inaccurate.

Personalized Search Results

Google shows a user results that are personalized that user’s search history. So, if I have been looking at the Tesla website for some time and I query ‘electric cars’, there is a high likelihood of Tesla featuring near the top. But this wouldn’t be true for everyone searching for ‘electric cars’. This means there is no website that actually ranks #1!

Device and Location

Google also moved from generic results to results specific to the user’s device and location.

For example, when you look up ‘Austin restaurants’, Google can see which device you’ve searched from and where you’re searching from.

Now you know why strong keyword rankings may not necessarily bring increased organic traffic or revenue.

If keyword rankings are your North Star, you may be traveling in the completely wrong direction.

If you are only obsessed with tracking each page against a ranking goal, you are missing a lot value that your content is bringing otherwise. For example, if you’ve posted a research report to drive backlinks or social traffic, it may not rank for much itself. Thus, using keyword rankings as the success of your content could be completely inaccurate.

To take care of such issues, we have to modify our approach to measuring content. Rather than analyzing the performance of content, page-by-page, it makes more sense to look at the performance of content at the topic level.

If your primary goals are organic search traffic and conversions, you can group your content into clusters to gain visibility for any searches related to a given topic. And you look at the collective performance of these groups of webpages instead of simply the performance of individual pages. This can also help you understand which topics tend to drive more traffic growth and which topics tend to convert traffic at a higher rate.

This can provide clearer insights on what you should focus on, without obsessing over individual keyword rankings.

Are Keyword Rankings Obsolete?

This is not to say that keyword rankings are completely obsolete or dead!

Keyword data can prove useful for identifying any SEO problems that happen to your site, and also to look into the intent behind certain types of searches.

The bottom line is, as a marketer you should be aware that the data related to keywords is not 100% accurate. While it can be ‘a’ metric, it should never be ‘the primary’ performance metric.

If you are looking for a customized digital marketing plan, to develop a trustworthy reputation with a target audience, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

website development

Make your Website Shine with these Design Elements

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At OgreLogic, we’re obsessed with design. We don’t simply make websites to make revenue – we live and breathe design. Here are some exciting new trends, Team OgreLogic thinks, will make a splash in the world of website design this year.

A Notch Higher

As exciting as the facial recognition software, wireless charging and the highest screen-to-body ratio is in the iPhone X, the new design offers web designers as many challenges.

To center the front-facing camera and speakers, Apple created a notch in iPhone X. When viewed in landscape mode, websites often get cropped as the notch covers the design.

To avoid UX issues, web designers must now account for the notch! You may find some design resources at Adobe to deal with this controversial iPhone X feature.

Interactive Backdrops

A backdrop is a backdrop. Or is it? Interactive backdrops have made designs more interesting. Designers are daring to get more playful with the canvas. Why shouldn’t you?

Use videos as background and you can even use it to add animated elements to pages.

Smooth Transition

You can enrich UX by adding cool animations where users transition between pages. This is also a great way for designers to show attention to detail and show off finesse.

Play with 3D

Don’t be afraid to experiment with 3D objects to bring a project to life and transform UX.

Micro Effects

Users like true interaction – interacting with websites that react in return. It began with ‘liking’ things on social media but subtle micro-effects are here to stay. Effects that show completion of an action or provide feedback can intrigue and engage the user. For example, an icon that pulses when you move the mouse over it and lights up when clicked!

Be Bold

Bold typefaces and an effective message can hit the right chord with your audience. It can make the UX more engaging experience on both mobile and desktop.

Whichever design element catches your fancy for your website design, team OgreLogic can help you bring it to life. Call OgreLogic at 512-808-5536 to establish your brand Today!

About us

Why is Everyone Crazy about Custom Website Design?

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If you have decided to create a new website for your business or give your existing one a makeover, the next thing you need to decide is custom or template.

Template Websites

This is the most common way to start a website these days. While templates allow you to have a website up and running quickly, it would be one of the hundreds created with that template. It doesn’t allow you to stand out among your competition as most of them may have used the same template anyway.

The customization options are limited and the website may not be responsive on various devices. Although templates may have a lower upfront cost, what you have to sacrifice is much more than what you spend.

Custom Built Websites

Custom websites may seem more expensive upfront and take longer to design and develop, you can customize it specifically to suit the needs of your business. It can be optimized for search engines and made responsive for all devices. The company that built the site for you will also provide long term support, for example, OgreLogic in Austin, Texas, is a leading custom web development company. Such support is usually not offered with template-based sites.

If you want a site that works on all browsers and all devices to provide a seamless user experience, then custom website design is FOR YOU.

Even with custom websites, you have two options – You can spend your time designing your website or have professionals take care of your business’ online presence so that you can focus on your business.

If you are looking for custom website design and development, call OgreLogic in Austin, Texas at 512-808-5536 Today! OgreLogic’s web developers and designers, online marketers and analysts solve real problems through research, design and execution.