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Digitalize your Business with Top-six Marketing Tools Trending in 2019

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While most of the businesses strive to become digital marketing leaders, we leave behind certain loops that could have helped us oversee how extensive and expansive digitalized platform could be to leverage businesses and transform them into brands for a global online presence. If only you knew about how the best digital marketing tools can help you achieve the desired goals, you may have scaled your businesses to the next level altogether.

Nevertheless, if you’re really seeking to make a mark in the competitive business environment and scale your marketing strategy to the next level, following digital marketing tools will help you achieve desired goals:

1 HubSpot – The all-in-one Marketing Tool

HUBSPOT

HubSpot is one of the most popular platforms to market your brands globally. Bring all the online marketing concerns under one roof and frame a strong marketing structure with the versatile marketing tool that gives hassle-free integrations, round the clock customer support, etc., and an efficient digital platform, etc., to name a few.

If you’re a beginner and wish to market your business without investing too much on the tools, HubSpot offers free tool services to set up the web forms, popup forms, and live chat software to generate leads. Furthermore, the CRM tool can also help you build strong E-Mail marketing campaigns to analyze the visitors’ behavior closely and derive results accordingly.

However, for those who already have a knack of it can opt for the paid services, which involves use of advanced marketing automation that not just manage your content marketing tasks like content creation, social media postings, and tracking E-Mails but enable you to reach out to your potential customers with ease.

2 HootSuite – Stay Up to Date with your Social Network Channels 

HOOTSUITES

With HootSuite’s idea to help businesses stay up-to-date for tracking and managing their social network channels have given them a strong platform to scale their brands to unimaginable heights. This social media manager will allow you to keep a track of all your postings on different social media networks and increase viewership instantly. Create custom views and see how your brand is performing and keep the boat sailing amidst a challenging business arena.

3 Ahrefs – Enables Keyword Research Easy 

AHREFS

When it comes to performing efficient and quality SEO results, one name that rules the digital marketing industry is Ahrefs. It is not just the only powerful SEO tool on the market but a solution that would help businesses become SEO leaders. Refine your keyword search by performing a number of steps if you’re using Ahrefs. These include steps like the backlink and site audits, extracting new links, extensively researching the keywords, validating new keywords, and tracking the existing ones.

Believe it or not, using Ahrefs will only make you an efficient player in the dynamic and highly competitive SEO market.

4 Canva Business – Earn you Top Ranks on the Social Media Platforms

CANVA

Canva, known to most us as a web-based design app built to create interesting posts to make graphic designing easier for people. It is, however, one of the top-used digital marketing tools trending in 2019 that has a couple of things in store for the businesses who are struggling to make a mark in the market. While Canva can be compared to the Adobe Illustrator, it is one of the best tools that allow users to drag and drop the pictures, shapes, icons or fonts for creating unique images that speak for your businesses to engage the audiences globally.

5 Google Adwords – Expand your Target Audience 

google adword graph

Try using Google Adwords if you’re serious about making a mark on Google’s search engine result pages. The Google Adwords is a payment model based on two major factors including pay-per-click and pay-per-call. Your Google AdWords accounts would host the Google Keyword Planner that enables users to perform extensive research on keywords that you want to add to the advertisement campaign. Adwords also allow you to set budget caps to limit your expenses.

Those businesses that use AdWords as the prime source of their revenue generation are likely to survive for longer as compared to those who rely on the organic search results. Reach out to the target audience via displaying your products or services on Google’s results pages and get tones of visitors online.

6 Google Analytics – Track Insights and Measure your Advertising ROI   

Google Analytics

Even if you are a marketing genius and are likely to expand your business without Google Analytics knowledge in your kitty, you surely are missing out on one of the biggest things trending in the business world.

Working on Google Analytics platform will have you keep a track of certain things like who is visiting your website, from where and how much time visitors spend on your website, etc. Apart from all this, there is a huge scope of setting up goals to track conversions, create improved e-commerce setup, and track events to review how your viewers behave. Using Google Analytics is by far one of the most important things that any business needs to incorporate in their business models. Not only will they achieve desired goals in set durations but will have an eye to foresee risks, threats, strengths and opportunities for better business prospects

Are you going through a mental block as to which digital marketing tool would make your things smooth business-wise? The listed marketing tools if incorporated in your business model would leverage your brands with a view to gain more viewers and establish a strong online market presence across the globe. It is high time you navigate through each of the tools and make it part of your business model for a brighter future ahead.

Five Thanksgiving Marketing Ideas for Businesses

Five Thanksgiving Marketing Ideas for Businesses who wish to make it Big!

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With the upcoming month making an entry into some of the important events like Thanksgiving, Black Friday, and Small Business Saturday, chances are you may scale-up your businesses to a level unimagined for. Seasonal marketing strategies are what we will focus on in this section to help you leverage businesses to a profitable category. Here are some interesting facts to read:

 

  1. The Power of Social Media 

 

Update your social media accounts by creating smart posts and showcase logos of your brands using affordable photo-editing tools like the Canva and PicMonkey to promote special events and seasons. Updating your profile pictures with seasonal items like leaves, a pumpkin, turkeys, etc., will not just buy you views from the followers who you were associated with a few years back but can also help you connect with them for repeat-business.

 

  1. HashTags Work Well

 

Hashtags play a pivotal role in engaging your followers across all social media platforms. Show a personalized touch while reaching out to the followers. Encourage them to share their favorite Thanksgiving memory (#thanksgivingthoughts) or maybe you could add a funny element to the hashtags by asking them their biggest Thanksgiving disaster (thxbutnothx) or (Thanksgivingnightmares).

 

  1. Bridge-Gaps with Thank-You Notes

 

We often don’t get to meet our potential customers in person or even talk to them on the phone. Sending them a short thank you note on the phone will help you bridge gaps and strengthen bonds for future business prospects.

 

  1. Live Demos on Themed Events

 

If you’re a small business entity let’s say for example you sell ‘greeting cards,’ hosting live demos on “how to create?” Thanksgiving or Black Friday cards will help you get closer to your customers in a big way. This is a great way to market your brand as visual live demos connect better than anything else.

 

  1. The “Give-Away” Trick  

 

Customers are always on the lookout for deals and offers by businesses and what could be more propelling than planning give-away items on account of special events like Thanksgiving. You could always give-away free product samples or services to increase your followers and establish a strong customer base across the globe.

 

So, let this November win you good market base across your niche and help you establish a brand image that you were aiming at all these years.

facebook messenger

Brands Get Better Connectivity with Customers with Facebook Messenger’s 3 new Feature Launch

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Amidst all the social media hustle Facebook recently launched three new features for Messenger to keep brands well connected to their customers and establish a strong user base worldwide. To make communication more viable the three new features included are “icebreakers” for maintaining business profiles, “Click to Messenger ads” updates, and replying to messages from a business that comes handy for the users.

 

Icebreakers – Help Brands to Reduce Friction While Communicating with Clients

Sources at Facebook say that “Icebreakers help businesses reduce friction in starting a conversation by surfacing common questions or topics of interest.” Explaining the feature more, it offers users the option to click on a common FAQ — like “Can I check the availability of the product?” or “Where is your store located?” the messages sent will receive an automated response.

 

Click to Messenger Ads 

This particular feature is good for companies having multiple Facebook apps connected to the Messenger platform. How? Well, the idea behind this feature is to give leverage to companies to select a single app at a time, which they want to use for their “Click to Messenger ads” feature. However, there is no official announcement as yet by the company about when would the complete thing be available, but said the “first phase” of the solution is available with an improved platform in some weeks from now.

 

Users Enjoy Multiple Reply Options

The last and an equally important feature from Facebook Messenger are reactions and message replies, which enable users to take advantage of during conversations with brands while communicating with them on the Messenger platform. So, if you might be wondering what these reactions are, this nothing but a set of emojis, which are used to react to a response from any business.

In conclusion to this, the message replies also allow for threaded conversations to help businesses overview the exact message a user is responding to. Facebook writes “This adds more clarity to the conversations and helps businesses respond to inquiries better.”

Branded Vs. Unbranded Search - Ogrelogic

Branded Vs. Unbranded Search – An Analysis

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While we understand how to rank websites for both branded and unbranded terms it is important to first know about the significance of organic search for the marketers. Marketers believe to build a domain authority that helps them capture the share of search online. But is it the only thing to keep everything transparent? Not really. As per statistics, Google conducts approximately 3.5 billion searches daily. However, the challenge comes in when a marketer has to figure out ways about where the customers will most likely to search for unbranded versus branded keywords.

 

Ranking in the top-notch search engines like Google is no game as it depends on the businesses how well are they educated about the trending SEO techniques. To talk about branded and unbranded searches, both play an important role in any business to play safely while establishing themselves as brands.

 

Unbranded Search Results find you New Businesses

 

When we say an unbranded keyword search, we are referring to search terms that do not belong to any established brand. The keywords are used to search for results are generic. For example, a Google search for “Best restaurants with parking Facility” or “Schools with Experiential Learning in NY” would provide potential results earning new business prospects.

 

As unbranded keywords are observed to show higher search volumes as compared to the branded ones, it is a great chance for budding entrepreneurs to identify their strengths in the form of keywords and sketch strategies helpful to earn you a rank.

 

Branded Keywords Re-generate Business

 

Coming to investing in the branded keywords has shown proven results where users know what they are looking for as compared to the unbranded searches that at times go in vain. Therefore, it makes sense to revise your paid search budget and focus on newer strategies that reap monetary benefits.

 

However, profitable business strategies depend on how you as an entrepreneur understand your customers as they now know what they’re searching for.

Social Media Marketing

Facebook to Takedown Posts Spreading Misinformation on Voting this Election

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The election this fall seems to have captured Facebook’s attention but in a good way. Facebook is waging a war against the ongoing political misinformation being spread across the social media platform. Facebook made an announcement stating that it will be keeping an eye on the most basic form of fake news and take it down that most likely would circulate during the election time.

Facebook specifically mentioned that posts promoting voter misinformation or anything that keeps the voters away from voting booths will be taken down. The company also claimed the term “voter suppression” that any post that prevents or deters voters from voting will be removed.

Facebook’s policy manager, Jessica Leinwand also made it clear that misinformation about voting booths, voting dates and the likes are already against the site’s rules. So, essentially, the company just expanded its already existing policy. With this news, Facebook also introduced a new reporting feature that allows users to report posts promoting misinformation on voting.

This new reporting feature will strengthen the company’s efforts by getting help from its users to clean up fake news on politics. Albeit, this is not the ultimate solution to tackle fake propaganda of voting news but it is an effective method that users can use to report fake voting news when they come across one.

Facebook has already removed a number of fake pages and accounts spreading misinformation on voting and the numbers seem to go up with the incoming effort.

SapFix post 1

Facebook : ‘SapFix’ AI debugs your code automatically

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Without any prior information or clue, Facebook has built and launched its all new artificial intelligence debug tool called ‘SapFix’. The tool is said to reduce the workload and time that software engineers spend on debugging. This also speeds up the process of rolling out new updates and software.

Facebook said that SapFix is capable of generating fixes for specific bugs and reporting them to the engineers for approval or modification.

Even right now, SapFix has been actively used to speed up the process of shipping stable code updates to millions of android devices using the Facebook app. Facebook has also said that it is now intended to share SapFix with the engineering community and seeing automatic debugging evolve to the next level.

Facebook also stated that SapFix operates as an individual tool and is able to run with our without, Sapienz, which is Facebook’s automated software testing tool.

The concept stated that SapFix is focused toward fixing bugs identified by Sapienz before they even reach production. When Sapienz along with Facebook’s Infer static analysis tool localize a point in code that requires a patch or fix, it is passed to SapFix, which automatically picks a strategy or strategies to generate a patch.

In cases of complex fixes, the tool harvests templates from those created by human engineers while fixing past bugs. Even if SapFix is able to generate a fix, its work is not over yet. The tool generates few other potential fixes and evaluates their quality for 3 issues – compilation errors, if the crash persists and if the new fix introduces new crashes.

If there are any new problems found, SapFix runs already existing developer-written tests and as well as Sapienz tests on the patched build.

When SapFix fully tests the patch, it then sends it to human review for approval.

Pinterest

Pinterest Boasts a Massive 250 Million Active Monthly Users

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Last year, September, Pinterest reported to have crossed 200 million active monthly users and it was great news to hear. The same month, this year, the image based social bookmarking site has reported to have reached a milestone of 250 million active monthly users, which again is a great feat.

While sharing the statistics, Pinterest also reported that 80 percent of new sign-ups are outside the USA. Also, 40% of the new sign-ups are men.

Another thing to know is the fact that Pinterest is now becoming an increasingly shoppable platform. Pinterest announced earlier this year that 87% of is users said to have bought a product because it was relevant to the content they were engaging with.

Along with increasing users, “Pins” are also growing at the same time. Currently, there are about 175 billion of them which is an increase of about 75%.

Since the community has been growing at a rapid pace, the company has also begun a hiring more employees at a faster rate. The company has recently hired over 1500 new employees which is a 32% increase from the previous year.

Seeing that 87% of its users do buy things suggests that the visual-based search giant, Pinterest has now become critical to retails’ online sales and marketing strategies. Not only has the platform seen a rise in its active user numbers but consumers are also spending more money while purchasing something from the platform.

The company has also been making efforts to partner with major retail companies. Earlier in March, Pinterest forged a partnership with The Home Depot to increase the social network’s discovery feature called Shop the Look. Similarly, Target has also partnered with Pinterest for visual search.

App Development

Facebook Restore Deleted Cross-Posts After Deletion of Twitter App

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Recently, Twitter requested the deletion of its app from Facebook as it became useless when Facebook made a move to remove a feature that allowed people to cross-post tweets and updates from Twitter, Axios and etc.

However, we did not know that just by deleting the app from Facebook could result in deletion of any old posts from users. When this accident occurred, Facebook immediately got in touch with Twitter to get the issue solved. However, it was only the next morning when Facebook made an announcement that it is restoring the deleted content for users.

The cross-posting feature was a really great feature. Many users relied on this feature to maintain their presence on Facebook and continue their discussion with new audience. This deletion meant that users who used cross-posting to engage with their audience had lost years’ worth of conversations, in many cases.

When the issue was resolved and the posts had been restored, Facebook announced that the deleted content was restored and all impacted users can now view their posts and tweets.

However, this deletion was temporary but it rings an alarm in our heads that users are not always in control of the content that they create on social media platforms.

Website Development Texas

Prefer ‘saying it’ over ‘typing it’?

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LinkedIn voice messaging feature

While LinkedIn’s blog says, “Whether you’re responding while walking or multitasking, or need to give an in-depth explanation, voice messages let you more easily and quickly communicate in your own voice with your connections”, to most people it came as a bizarre move!

The feature, however, is incredibly easy to use. Users can record voice messages (of up to one minute) simply by tapping the microphone icon on the messaging keyboard and holding the microphone in the circle. Releasing the microphone icon sends the message while sliding the finger away from the microphone icon while holding it down cancels them.

Zack Hendlin, LinkedIn’s Senior Product Manager, explains why LinkedIn Voice Messaging is a great idea –

  • People speak faster than they type. This means voice messages are good if you want to explain complex ideas.
  • Speaking is easier than typing when you are on the move. You do not have to stop to record a voice message as opposed to typing.
  • A voice message is better than a phone call because it allows recipients to respond when they have a free moment.
  • A message in your own voice allows a more personal connection and effective communication. Your tone and personality are reflected in a voice message but may get lost in translation in written communications.

That said, we are not sure if voice messages are useful for LinkedIn users. On LinkedIn, you don’t have ‘friends’ or ‘followers’, you have ‘connections’. You wouldn’t call up people you don’t know to discuss potential employment, you would rather send that person an email, wouldn’t you?

If you are looking for innovative digital marketing solutions to develop a trustworthy reputation with a target audience, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Digital Marketing

How VR Can Help With Digital Marketing?

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Virtual reality is new in the market and combining it with digital marketing can turn out to be unique and pique the interest of your potential customers. So how do you use virtual reality in digital marketing?

  • With virtual reality, you can create a 360 degree video. Videos are one of the easiest ways incorporate VR technology.
  • Develop a VR app and promote branded content. A VR app that offers quality content will make you stand out and make you appear innovative when compared to your competitors.
  • Develop a VR game. Promote your brand with small VR games that encourages people to play games in order to avail discounts, coupons or points.
  • With the powerful VR technology, you can combine it with 4D to take you customers to a different location without leaving their home.
Happy Anniversary OgreLogic

Ogrelogic Solutions Celebrates the Successful Completion of Three Years

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It is a proud moment for us as Ogrelogic Solutions marks the 3rd anniversary on 29th June 2018. We have come a long way since we started as a three members team. Today, Ogrelogic Solutions is a solid team of more than 75 employees. Along with the celebrations, the cofounders of Ogrelogic Solutions, Mr. Manan Vashisht and Mr. Gaurav Sharma share how the company met new milestones, came across unexpected obstacles and the future vision of Ogrelogic Solutions.

Ogrelogic Solutions was started on 29th June 2015 and today the company has grown to set up its new offices in many countries including USA, and India. “The company started as a simple digital marketing agency and is now moving into the zone of IT consultancy”, stated CEO, Manan Vashisht. He also added, “Ogrelogic Solutions started with the low hanging food of digital marketing, SEO, SMO, web development, mobile applications, and web app. In 2018-2019, we are looking at getting into detailed IT consulting and software development company”.

 

The biggest challenge that Ogrelogic Solutions had to face was the human resource. At first, we believed this would not be a challenge but overcame it by implementing certain trends.

We Are Unique!

Ogrelogic Solutions is also among the first few companies that registered the company in the US first and then registered the company in India. We brought the concept of “Train the Trainer”, which has been helping new employees to be trained extensively. We always believed that more than sales, retention is important. We put our focus on the delivery part, retention part, and the customer satisfaction part to help us become what we are today and it still remains our key focus. We actively put our focus on ensuring every employee’s growth path in the company. CEO, Manan Vashisht stated, “Every single person in the company for me is a profit unit”. We are also very keen on rewarding and recognizing talented and hardworking individuals. Unlike other companies, when we even promote individuals in 3 months and 6 months based on their talent, maturity, growth prospects, and when the employee brings a lot of revenue. We are also focused on giving our Ogres international exposure and introduce them to other parts of the world.

Ogrelogic Solutions Believes in Youth

We believe in youth, they are young, rearing to go, dynamic, want to develop an identity for themselves. “The ideology behind hiring youths is very simple, we want to train them, they are fresh, educated, have their own ideas, today’s youths believe in the power of social media, and they believe in the power of communication”, explained CEO Manan Vashisht. We keep looking for talented kids and go to different colleges across the country and offer them jobs with handsome salaries.

The Strategy for The Year 2018-2019

“We want to work as a dedicated resource management company and get into more technologies”, said CEO Manan Vashisht. Ogrelogic Solutions aims to double up the number of employees and double up the revenues. The company has been successful in doing business in countries such as USA, Canada, and Australia. Now we are looking forward to exposing ourselves to other parts of the world. We are also actively working on our KRA management, SLA management, we are trying to build up the software for our own selves among which one of them is the HR software. The next thing that we are focused on is getting into the products market. We also want to build products for our own self. We want to tap into the healthcare business, financial business, and human resource business in the year 2018-2019.

Best Practices or Back to the Basics

Facebook – Best Practices or Back to the Basics?

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Despite recent controversies, Facebook continues to be one of the most valuable social media resources, worth leveraging for many more years.

Facebook marketing has come a long way. Facebook marketers are constantly being challenged to increase followers, engage potential buyers, generate leads, and ensure that the business benefits from this platform, in the wake of all the algorithm changes and other surprises Facebook continues to tease us with.

Is there a formula to succeed on Facebook?

We need to get back to basics to answer this question. Here is a look at the best practices, your business needs to master on Facebook, to help you create the right strategy and marketing approach.

Know Your Audience Demographic

Facebook insights can help you understand your audience demographic. You can then build content and advertising for the ones, most likely to engage with and benefit from your product or service.

KISS

Not only engaging, but keeping your audience’s attention is vital. ‘Keep it Short and Sweet’  is the mantra here. Remember that your Facebook content is to educate, inform and entertain your audience to increase brand engagement and conversions. Rather than maxing out on the character limit, let the images and videos do the talking. Keep the hashtags at bay.

Engage

Whether you are posting some content or responding to a customer, you should be able to engage them with what you say. Ask open-ended questions, post fun live videos about trending topics, and let your audience know you are there. Be social yet precise on social media.

Dare to Show

The audience is not interested in run-of-the-mill content now. Taking chances on social is the approach, leading brands are making, to differentiate themselves. Giving users a sneak peek, into what your business is all about, humanizes their online interaction with with your brand. This can kindle intrigue and hence, their interest in your brand, for instance, live chats and behind-the-scenes moments exclusive to your brand.

Paid Advertising

Despite all the changes Facebook is making, paid advertising continues to a highly advantageous as well as measurable forms of digital marketing. As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. One can only imagine the chances it gives you to develop brand awareness and loyalty and awareness, leading to customer acquisition and conversions.

All this points to a clear Facebook success formula – know your audience, keep your message short and sweet, engage your audience, experiment with going live and behind-the-scenes streaming, and Facebook Ads – that allows you utilize the immense power of Facebook.

Use these best practices to create and post content that your target audience can connect with on a more personal level than ever before.

If you are looking for the best digital marketing services in Arkansas, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

mobile phone app

4 Super Tricks to Make Your Social Media Advertising Hit the Mark

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Social media has assumed greater importance than ever in millennials’ lives. But a large number of social media users feel irritated with ads, boosts and promos cluttering their feeds, and a significant percentage ignore any marketing content they come across.

 

Yet more than 60% follow at least one brand on social media because they want to stay updated about the latest trends, whether it is technology or fashion. Following brands allows them to keep tabs on the latest in an area of interest.

 

So, if you wish to stay in touch with your target audience on social media, here are some wonderful tips from our team at OgreLogic.

Offer Value

It is vital to understand how your target audience uses social media. An individual may get irritated with a furniture ad while looking at vacation pictures from a friend, but a hotel or airline ad might hit bull’s eye.

 

Use instructional videos to offer solutions to potential issues faced by your existing and potential customers. ‘How-to’ videos from a food brand could prove more interesting to a person whose feed is full of recipe videos while she may completely ignore fashion ads.

 

Social media usage shows that users are interested in staying connected and entertained. Brands that share upcoming trends or offer content that is truly valuable to the user would always find a more receptive audience.

Establish Credibility

Millennials actively share content they find engaging and entertaining. Brands can put this phenomenon to use to make their content go viral, but this happens only if the person who shares the content is seen as trustworthy in the social network. Who shares content is as (if not more) important as the content itself.

Remain Accessible

Apart from creating relevant and valuable content, brands need to remain accessible to consumers. A good example would be using instant messaging to answer questions and respond to grievances. Responding quickly and in a personal way can help to build more intimate relationships with followers and users.

Focus: Generation Z

If you haven’t started targeting Generation Z yet, you should begin right away. Gen Z are more likely to use social media than search engines to research products than any other generation.

 

Now is a good time to modify your marketing game to target this younger generation!

 

To evaluate and/or design an effective social media marketing strategy for your business, talk to Team OgreLogic, one of the leading digital marketing companies in Austin, Texas at 512-808-5536.

video marketing

The Ultimate 5-Step guide To Use Facebook Live As A Video Marketing Tool

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Facebook Live allows anyone to broadcast live videos from their mobile directly to Facebook news feed. And with that, Facebook has handed marketers another great tool to communicate with the customers.

To make effective use of this simple yet awesome tool, there are a few things marketers need to consider so that they can engage the followers and customers better. We are sure, by now, you know how to broadcast on Facebook Live. The feature allows you not only to broadcast a video live but also allow followers to replay it later; you can block and unblock users, and more.

The real question is how to analyze the performance if your video. Facebook lets you analyze –

  • Peak live Viewers
  • Minutes Viewed
  • Video views
  • 10-second views
  • Unique viewers
  • Average percentage completion
  • People reached
  • Reactions, comments, shares

Each of these metrics can be further explored to see how it changed over time, represented graphically.

How to make the most of this amazing tool is what marketers are trying to figure out and strategies are evolving as we go. Here are a few quick tips from the video production team at OgreLogic, one of the top digital marketing companies in Austin.

Keep Telling ‘EM Who You Are

Just as you introduce yourself in the beginning, don’t forget do so in the middle and other times during the broadcast. This is for the benefit of viewers who may keep joining later as they spot you in their news feed. That makes it important to reintroduce yourself and the purpose behind the broadcast.

Testing… One, Two, Three…

If you are new to Facebook Live, test your live video with “only me” in the privacy settings.

Keep Them Hooked

Since the videos in the news feed autoplay but in stay muted unless turned on, it is absolutely important that your video catches the attention of the viewers visually, right from the beginning. At the same time, remember that people will keep joining as they find you in the news feed. So the engagement has to be kept high throughout the video.

There is another interesting fact not many people know about Facebook Live. Facebook now has algorithms to track when viewers turn the audio on, when they turn to full screen and more. This makes more engaging videos rank higher up in news feeds.

The best way to engage with your audience is to call out their names. Since you can see who is commenting, in real time, you could address them by name and that really scores high with the viewers. You could answer their questions or share if someone made a joke.

Unstructured Is Cool

Since Facebook is not a formal platform, it is okay to let your hair down and let the video flow spontaneously, say experts at OgreLogic, the reputed video marketing agency in Austin. That is, in fact, the edge you get with Facebook Live as compared to recorded videos and that is what keeps the viewers glued to the screen.

Like And Share

Ensuring that viewers like and share your video is the most important part of the activity. Since viewers are with you, you could ask them to like and share a couple of time throughout the video.

As social media sites come up with more ideas like Facebook Live, the applications are limited only to the imagination of the marketer. Be innovative, don’t be afraid to experiment a little and embrace the platform you are using.

To know more on how to make the most of video marketing for your brand or to talk to an expert, visit one of the leading video marketing agencies in Austin at ogrelogic.com.

Mobile App Development

5 Steps To choose The Best Mobile App Development Company

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There are apps and there are apps. So how do you make sure that the company you choose to get your app developed from is a good one? Here are some tips to choose the right mobile app development company.

Know What You Want

Yes, it may sound obvious, but not many businesses set out with a clear understanding of what they exactly want the mobile app to do. Understanding your own requirement would certainly help you narrow down your mobile app development company search. Do you want an iOS, Android or Windows App;Native app or Hybrid app? Who are the users going to be? Who are you targeting? Answering such questions will help you be more specific and closer to getting the app developed.

Check The Company’s Portfolio

Find out how long the company has been developing mobile apps? Have a look at their portfolio. Have the mobile app development company you been considering experienced in the kind of application that you want to develop. The previous work will give you a glimpse into the company’s skill and experience.

Check Transparency

Check whether the mobile app development company is open enough to share constant communication regarding your app. There should be a continuous feedback loop and a system in place for the client to be able to communicate with the company properly.

The company should be prompt and transparent in their communication. There should be a mutually agreed upon policy to communicate through mails, Skype, phones or in-person meetings.

Check Cost Effectiveness

Building within your budget is important but that doesn’t mean you grab the cheapest offer available. Lay emphasis on a high quality app that would fit within your budget. Too-good-to-be-true may actually be untrue.

Is The Company As Excited As You About The New App

An enthusiastic team is a sign that they would actually treat the entire project as their own. Some companies are willing to create a prototype before building the actual product. Some companies would offer you add-on services that are not part of the standard package. Decide on terms about what happens if they not deliver on or before the deadline.

At OgreLogic, our comprehensive app development abilities are well-versed in designing and supporting apps across various mobile platforms. Continuous support ensures your app stay up to date and best in class.

To know more about one of the best mobile app development companies, visit ogrelogic.com.

Digital Marketing Strategy

Boost Your Social Media Marketing Strategy With These 5 Amazing Tips

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There has been a lot of hue and cry over social media marketing over the past few years. Businesses have achieved good inbound traffic with it but when it comes to leads, they are mostly left wondering. The value of social media marketing is undeniable as is evident from these marketing statistics from HubSpot –

  • 43 percent of all marketers have found a customer via LinkedIn
  • 42 percent marketers say Facebook is critical or important to their business.

So, what is the trick to generate more leads from social media? Social media optimization experts, at leading social media marketing agency at Austin, crack the social media marketing strategy code for digital marketers.

BUDGETING

Social media optimization is a great inbound marketing tool but you need to decide how much you want to put in paid advertising or sponsored content. Like any other marketing spend, you need to plan your spending and the outcomes you are looking for, say experts at social media optimization company, OgreLogic.

GET AN EXPERT

You may have dabbled in posting stuff on Facebook but if you want great results with social media marketing for your business, do hire an expert. Austin’s top social media marketing agency, OgreLogic, have a dedicated team to design and execute your social media optimization strategy.

GO MOBILE

More and more people are accessing the web and social media on mobile devices. This means your social media activity should now be designed for the mobile. The top social media optimization agency at Austin, OgreLogic‘s social media marketing and content creation team work closely to get the best SMO outcomes for your business.

ADDRESS CUSTOMER CONCERNS

Comments from your clients and customers are a great source of market intelligence. Use them to gauge what works and what doesn’t. Address their concerns and use it as valuable feedback to improve your offerings.

DON’T BE AFRAID TO EXPERIMENT WITH DIFFERENT CONTENT FORMATS

Engaging content such as live video can make interaction with your target audience more interesting and fruitful. Social media is the perfect platform to use diverse content formats such as quizzes, polls, video and more. Ask your social media marketing agency in Austin “for great strategies to harness the power of social media to generate business and build your brand.”

Social Media Optimization Tricks

ENGAGE – 6 Top Social Media Optimization Tricks

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If SEO (Search Engine Optimization) is the ignition, SMO (Social Media Optimization) is the accelerator for your brand. Social media optimization can catapult your business to the next level, say our SMO ogres at OgreLogic Social Media Marketing Agency at Austin.Here’s our SMO mantra that never fails: E.N.G.A.G.E.

E– Engaging content– Quality is better than quantity when it comes to content. Rich visual content always scores over other forms. It is easy to share and goes viral in no time. Schedule your postings and spread it out over relevant platforms. To be able to engage without selling is an art. Stir up conversations with compelling questions, share credible statistics, quote from your content and use it as a post, grab attention with a teaser are some of the few examples of content that wins.

N– Network building – To win in the long term, it is imperative for brands to have an ongoing relationship with the users. Identify platforms where your users are. Build communities. Find out their pain points and help them achieve their goals.

G– Goal clarity– You should have a well-defined social strategy and clear outcomes planned before you reach out on social media. Through social media optimization, you can build brand recognition, drive website traffic, generate leads, drive sales, and build long term relationships.Define your short and long term goals.

A – Actionable Content – Make effective calls to action. The calls-to-action need not be direct every time. At Ogrelogic social media optimization agency, we just want to nudge them a little, not push. Asking people to click, share, discover more, free trial and learn more… you do need a call to action but indirect CTAs also drive sales in the long run. In fact, they are better since the user already has a relationship with your brand.

G – Gauge – To understand what works where, you need to find out information like which posts drove maximum traffic and which social media campaign was the most effective. Measuring the effectiveness of your social media strategy is important to set future goals and get more value for your dollars.

E – Execution – As in any other business, the key to any great strategy is execution. Keep a track of what is being posted. Does it match your SMO mission? Who is posting what? How shareable is your content? Review analytics. Make tactical adjustments along the way.