Author Archives: OgreLogic

SEO Services

Conquer the World: New Strategies and Cost Effectiveness in Global SEO

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So, you have a business and your business has a website.

Traditional SEO tactics and localized keyword research helps your business rank well online.

Great!

But now that you are doing well, you want to expand, don’t you?

You can see a spike in international visitors.

You’re getting customers asking questions in foreign languages.

There are foreign customers asking whether you’ll ship products to their country.

Here’s where it becomes complicated.

Is there a global SEO strategy?

Can a global SEO strategy be merged with localized keyword research and optimization?

Can’t the content be simply translated?

Global SEO strategy can be confusing to say the least!

So, what do you do? What is global SEO and how do you do it?

Global SEO means optimizing your content such that it works for different regions and languages, in addition to optimizing that content for each region’s SERPs. Did you know search results appear differently for different regions?

If you are selling shoes and you have business operations different parts of the world, global SEO would optimize for those regions in their languages.

You would optimize for 靴 Japan, Zapatos in Spain, туфли in Russia and des chaussures in France.

Global SEO Vs. Local SEO

SEO, in general, targets the fundamental factors that help your site and content rank higher on search engines. These factors include site speed, keyword optimization, backlinks, sitemap, UX and schema markup.

Local SEO focuses on your offline presence in a city or country. In addition to the general SEO rules, Google considers customer reviews, local directories and business information networks for local search rankings.

Global SEO targets audiences across the globe. You’ll have to optimize for your audiences’ languages, cultures, behavioral tendencies, local internet regulations and policies in your marketing messages and methods.

Some global SEO tactics that are still general, like translating existing content into a variety of languages. And in some cases, it’s also akin to repeating local SEO over and over, to cover every specific region of interest.

Relevance

Google is the biggest player overall in the search market worldwide. So, it’s important to know what Google cares about, when it comes to global SEO.

If there’s one word that matters to Google – that’s relevance.

Google has always used on-page SEO, off-page SEO and visitor behavior to measure relevance.

This means you need to pay attention to the unique needs of your global audience. Rather than translating and then pasting content across country pages, see how you can meet each market’s unique needs.

Your best-ranking content in US may be completely irrelevant to your Asian audience.

For example, if you ship and sell an edible product in markets across the world. Then, a subject such as ‘food preservation’ would have a completely different meaning for the always-cold Iceland and the hot-all-year Singapore.

Trust

You may have a rocking business in the US but does anyone know you in South Korea?

Maybe not yet.

In new markets, you may have to build your brand from the ground up. You’ll have to invest in building not only brand awareness, but trust. If you have had a few customers in the past from a local market, reach out to them for reviews.

Identity

Your identity – business name, address and phone number – is important for search engines. Any inconsistency will confuse the search engines and reduce your chances of ranking higher in search results.

Local SEO

Since each market has unique needs, the more you relevant your content is to the local market and the more Google will be able to see you care.

It makes sense to get listed in local directories, get support from local influencers, and use other local SEO tactics.

Your business stands to benefit a great deal from a global SEO strategy. To learn more about creating your own global SEO strategy, talk to OgreLogic’s creative geniuses and marketing gurus at 512-808-5536.

PPC

Target Wider Audience at Campaign Level with Multiple Languages Targeted Bing Ads

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Few days ago, Bing Ads made an announcement stating that advertisers will now be able to target multiple languages at the ad campaign level. This is a helpful update for advertisers who are unable to target their audience globally because of language constraints.

Before this update, Bing Ads did support multiple language targeting but was limited just to the ad group level. This means that multiple languages targeting setting had to be carried to different ad groups. Which also means that these ad group settings were not in alignment with Google Ads and thereby, causing issues when those ad campaigns were imported from Google Ads to Bing Ads.

Now, advertisers can set up multiple languages targeting at campaign level, however, the setting can also be set up at ad group level which will override the campaign settings. In order to set up multiple languages targeting at campaign level, you can select any of the 12 supported languages in the campaign setting. You can then go into the ad group settings and select the option to use the campaign setting for language targeting. If you want to change language settings across multiple ad campaigns and ad groups, you can simply use the bulk editing in the web UI.

This is a great update and addition to Bing Ads as it will allow advertisers to target additional languages and users relying on these languages. This will lead to greater generation of impressions and expand reach. Here is a quick tip as this article wraps up, Bing Ads does not translate your ads and recommends to write your ads in the targeting language.

Social Media Marketing

Facebook to Takedown Posts Spreading Misinformation on Voting this Election

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The election this fall seems to have captured Facebook’s attention but in a good way. Facebook is waging a war against the ongoing political misinformation being spread across the social media platform. Facebook made an announcement stating that it will be keeping an eye on the most basic form of fake news and take it down that most likely would circulate during the election time.

Facebook specifically mentioned that posts promoting voter misinformation or anything that keeps the voters away from voting booths will be taken down. The company also claimed the term “voter suppression” that any post that prevents or deters voters from voting will be removed.

Facebook’s policy manager, Jessica Leinwand also made it clear that misinformation about voting booths, voting dates and the likes are already against the site’s rules. So, essentially, the company just expanded its already existing policy. With this news, Facebook also introduced a new reporting feature that allows users to report posts promoting misinformation on voting.

This new reporting feature will strengthen the company’s efforts by getting help from its users to clean up fake news on politics. Albeit, this is not the ultimate solution to tackle fake propaganda of voting news but it is an effective method that users can use to report fake voting news when they come across one.

Facebook has already removed a number of fake pages and accounts spreading misinformation on voting and the numbers seem to go up with the incoming effort.

Social Media Optimization

Google Plus to Shut Down after Glitch Compromises 5 Hundred Thousand Accounts

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The consumer version of Google+ is going to shut down for next 10 months as stated by blog post published by Google. The decision to shut down the social media platform was made after a security flaw exposed the data of about 5 hundred thousand users.

Google has also stated that Google+ has been experiencing low usage and engagement and about 90% of sessions do not last longer than 5 seconds. However, the company is still planning to keep the service running on enterprise level. Google wants to promote Google+ as ‘secure corporate social network’ and this ironically sounds odd because this announcement was made alongside the new of user data breach.

Additionally, Google also announced the new privacy adjustment it would be making for other services that it caters. There will API changes limiting developers’ access to data on Android devices and Gmail. The company also stated that the consumer version of Gmail will also witness some user data policy updates. This policy will limit other apps and their scope of access to user data.

Google came up with four findings and four action plans to remediate those findings:

  1. The company said that it would face significant challenges in creating and maintaining a successful Google+ product that would meet consumer expectations after the data breach. This is why the consumer version of Google+ is shutting down.
  2. Google also stated that consumers want good control over the data they share with third party apps. In order to accomplish this, Google is going to be launching more granular account permissions that will be showing individual dialog boxes.
  3. Google also made a point that when users grant access to their Gmail, they do so with certain use case in their mind and the company will be limiting the types of use cases that are permitted.
  4. Finally, the company listed that when users grant permissions to SMS, Contacts and Phone Android apps, they do so with a use case in mind. Google will limit the apps’ ability to receive call logs and SMS permissions on Android devices and contact interaction data will be unavailable via the Android Contacts API.
SEO Services

Will Mobile-first indexing change your rankings?

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Everyone is talking about Mobile-first indexing and how it will change how sites appear in search results.

To make sense of what is happening, let’s look at the basics of search indexing and ranking and what it means in the context of mobile-first indexing.

Indexing and Ranking – Same or Different?

Search engines perform two tasks – indexing and ranking.

Think of indexing as placing books in an enormous library. So, a search engine indexing robot (read GoogleBot) visits and reads a page and stores that information in its index.

Once this is done, the search engine ‘evaluates’ the information that has been indexed and determines which web pages match the criteria according to the search query and other factors (such as device). Going back to our library analogy, ranking is like the librarian who recommends you titles based on your search criteria.

Will Mobile-first Indexing alter Ranking?

Based on what has been discussed above, Mobile-first indexing refers to the indexing function of the search engine and NOT ranking.

So, mobile-first does not necessarily mean much would change for many websites. All it means is that Google is now preferring to index the mobile version first.

If you are using responsive web design, you have nothing to worry because the content on mobile and desktop versions is most likely the same. However, if the mobile version of your web pages doesn’t match the desktop version, you may face issues.

Let’s take an example to illustrate what it means for websites.

Let’s say a business had kept the mobile content shorter than the desktop version to save mobile visitors the trouble of scrolling through lots of content. Now, mobile-first indexing has shifted the indexing to the mobile version, indexing the shorter-form content. For all search results, Google is now basing its decisions on the content in the index and that is the shorter-form mobile version! Google’s ranking factors are now applied to the shorter-form version which may not be as valuable in Google’s estimation, pulling your ranking down.

What does affect Google’s organic rankings is whether the query is made on a mobile device or desktop. That is partly due to Google ranking factors and penalties for mobile results, such as the intrusive interstitial penalty and page speed ranking. This wouldn’t likely change with mobile-first indexing since these factors or penalties affect ranking, not indexing.

If you are looking for an innovative digital marketing plan or developing a trustworthy reputation with a target audience, talk to Team OgreLogic, the best digital marketing agency in Austin, Texas at 512-808-5536.

SapFix post 1

Facebook : ‘SapFix’ AI debugs your code automatically

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Without any prior information or clue, Facebook has built and launched its all new artificial intelligence debug tool called ‘SapFix’. The tool is said to reduce the workload and time that software engineers spend on debugging. This also speeds up the process of rolling out new updates and software.

Facebook said that SapFix is capable of generating fixes for specific bugs and reporting them to the engineers for approval or modification.

Even right now, SapFix has been actively used to speed up the process of shipping stable code updates to millions of android devices using the Facebook app. Facebook has also said that it is now intended to share SapFix with the engineering community and seeing automatic debugging evolve to the next level.

Facebook also stated that SapFix operates as an individual tool and is able to run with our without, Sapienz, which is Facebook’s automated software testing tool.

The concept stated that SapFix is focused toward fixing bugs identified by Sapienz before they even reach production. When Sapienz along with Facebook’s Infer static analysis tool localize a point in code that requires a patch or fix, it is passed to SapFix, which automatically picks a strategy or strategies to generate a patch.

In cases of complex fixes, the tool harvests templates from those created by human engineers while fixing past bugs. Even if SapFix is able to generate a fix, its work is not over yet. The tool generates few other potential fixes and evaluates their quality for 3 issues – compilation errors, if the crash persists and if the new fix introduces new crashes.

If there are any new problems found, SapFix runs already existing developer-written tests and as well as Sapienz tests on the patched build.

When SapFix fully tests the patch, it then sends it to human review for approval.

Google AI post

Google’s Now Playing is now officially called Sound Search

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Google introduced the low-power, always-on music recognition feature called Now Playing to the Pixel 2. While developing the Now Playing, the goal that Google primarily had was to create a feature that was small and at the same time, an efficient music recognizer. The feature used small audio fingerprints for each track in the database to recognize the playing song and that too without the need for an internet connection.

What Google later discovered is that not only Now Playing was an efficient feature for on-device music recognizing but it also exceeded the accuracy of their Sound Search feature which was their then-current-server-side system. To those who are unaware, Sound Search was built before the widespread use of deep neural networks. Google reportedly said to have already wondered about bringing the Now Playing feature to their server-side Sound Search to improve the capabilities of Google’s music recognition feature.

The recent version of Sound Search introduced by Google is said to have been powered by some of the same technology that was powering Now Playing. The new feature is easily accessible through the Google Search app or the Google Assistant on any Android smartphone. If music is playing near you, starting a voice query will bring up a pop-up suggestion stating “What’s this song?” which you can press. Otherwise, you can also alternatively ask, “Hey Google, what’s this song?” for a faster and more accurate results than before.

Google also claimed that with Now Playing, they are going to use machine learning to create compact audio fingerprints being able to run entirely on a phone. They also claimed that they already had a good audio fingerprinting system and those ideas when carried over to the server-sided Sound Search system proved to be well.

Google says that there is still room for improvement in the Sound Search feature and they are striving to make it even better in the future.

Pinterest

Pinterest Boasts a Massive 250 Million Active Monthly Users

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Last year, September, Pinterest reported to have crossed 200 million active monthly users and it was great news to hear. The same month, this year, the image based social bookmarking site has reported to have reached a milestone of 250 million active monthly users, which again is a great feat.

While sharing the statistics, Pinterest also reported that 80 percent of new sign-ups are outside the USA. Also, 40% of the new sign-ups are men.

Another thing to know is the fact that Pinterest is now becoming an increasingly shoppable platform. Pinterest announced earlier this year that 87% of is users said to have bought a product because it was relevant to the content they were engaging with.

Along with increasing users, “Pins” are also growing at the same time. Currently, there are about 175 billion of them which is an increase of about 75%.

Since the community has been growing at a rapid pace, the company has also begun a hiring more employees at a faster rate. The company has recently hired over 1500 new employees which is a 32% increase from the previous year.

Seeing that 87% of its users do buy things suggests that the visual-based search giant, Pinterest has now become critical to retails’ online sales and marketing strategies. Not only has the platform seen a rise in its active user numbers but consumers are also spending more money while purchasing something from the platform.

The company has also been making efforts to partner with major retail companies. Earlier in March, Pinterest forged a partnership with The Home Depot to increase the social network’s discovery feature called Shop the Look. Similarly, Target has also partnered with Pinterest for visual search.

App Development

Facebook Restore Deleted Cross-Posts After Deletion of Twitter App

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Recently, Twitter requested the deletion of its app from Facebook as it became useless when Facebook made a move to remove a feature that allowed people to cross-post tweets and updates from Twitter, Axios and etc.

However, we did not know that just by deleting the app from Facebook could result in deletion of any old posts from users. When this accident occurred, Facebook immediately got in touch with Twitter to get the issue solved. However, it was only the next morning when Facebook made an announcement that it is restoring the deleted content for users.

The cross-posting feature was a really great feature. Many users relied on this feature to maintain their presence on Facebook and continue their discussion with new audience. This deletion meant that users who used cross-posting to engage with their audience had lost years’ worth of conversations, in many cases.

When the issue was resolved and the posts had been restored, Facebook announced that the deleted content was restored and all impacted users can now view their posts and tweets.

However, this deletion was temporary but it rings an alarm in our heads that users are not always in control of the content that they create on social media platforms.

Mobile App Development

Alexa and Google Home won’t take away your regional accent

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A recent survey by Life Science Centre in New Castle claimed that about 79% visitors who attended their “Robots – Then and Now” exhibition had to alter the way they spoke in order to be understood by the voice assistants, such as Alexa, Google Assistant, Siri, and Cortana.

These visitors were also reported to having regional British accent and their need to shift their accent in order to communicate with the voice assistants effectively.

It is important to understand that people with non-standard accent will have a harder time to communicate while interacting with smart assistant devices. Another issue people face while interacting with smart speakers is that speech technology seems to favor standard accents.

Even as humans we sometimes struggle to recognize where people are from based upon their accents alone and virtual assistant devices will also take time to gain that familiarity with regional accents.

People are worried that these virtual assistants will take away your regional assistant but we have to be realistic here. Interactions between humans and robots are not that frequent when compared to human-to-human interactions. Since our everyday talk is designed to communicate with other humans, a small change in the way we pronounce or our accents will not change our accents drastically. The only thing we might find ourselves doing more while interacting with virtual devices are raising or lowering our voices or enunciating more.

So, we have to stop fretting now. If you see the journey of virtual assistants to produce language, you can see that they have come a long way already and they will only improve going forward and possibly be able to understand regional accents.

Microsoft’s OneDrive

Audio and Video Transcription Support Coming to Microsoft’s OneDrive

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Microsoft on Tuesday announced that the tech giant is introducing new capabilities to OneDrive over the next few weeks and months. One of the most interesting features that Microsoft announced was the native audio and video transcription support. What this means is that the cloud storage service will automatically transcribe the audio and video files that the user uploads.

However, the audio and video transcription capability is limited to the OneDrive for Business. In order to power this automated transcription capability, Microsoft is using the same AI that’s used in Microsoft Stream, which is a video-sharing service for corporate customers.

Whenever a viewer views a video or listens to an audio, a full transcript of the file will be shown in the OneDrive viewer. The viewer supports more that 320 different file types. This feature will also help users search for media based on the content that’s within them.

There is no official launch date for the functionality to be available in OneDrive for Business. We are also not sure if Microsoft will bring this functionality to all OneDrive users.

Bing App

The New Bing App Solves Complex Mathematical Problems

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Accept it or deny it, mathematical problems have always been our biggest fears when in school. The complex steps that we followed in order to solve a complex problem only left us overwhelmed. However, today a new app called Bing Search solves mathematical problems within seconds. What a lucky generation! You might think that it is cheating but the app also shows the logical steps that it took to come to the solution of an assigned problem.

The Microsoft Bing Search app has a unique math mode dedicated to solve mathematical problems. The app uses Microsoft’s AI and visual search technology to analyze a picture depicting the math problem and arrives to a solution.

Here are the simple steps that you can take to calculate a math problem using the Bing Search app:

  • Download and launch the Bing Search app for iOS on your iPhone or iPad.
  • When in app, tap the camera icon and select the math mode.
  • Focus the camera on the math problem that may either be on a paper, whiteboard or screen. The app is also capable of scanning printed, typed or handwritten equations.
  • The app detects the equation and calculates the answer within seconds. When the answer is displayed, you can scroll down to see the steps that the app took to come to the conclusion.

Currently, the Bing app is only available in the US and is expected to arrive to Android soon.

CRO Tools

How CRO Tools can Expedite Your Website’s SEO?

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CRO or conversion rate optimization can be described as systemic process that uses analytics and user feedback to improve the performance of your website. Conversion rate optimization is geared towards increasing the percentage of people who visit your website to take an action that you desire. For example, fill out a form, subscribe to your newsletter, etc. The process of CRO involves understanding how your visitors navigate through your site, what actions they take, and what actually is stopping them from taking the actions that you want them to take in the first place.

If you have done search engine optimization for a while now, you probably know that optimization of a website never really ends. There is always something more that you can do for your website to make it perform better. As more users begin to engage with your website, you are bound to make some tweaks and changes to the website in order to offer a better user experience or get the desired action taken from your visitors. This is where CRO or conversion rate optimization can play a great role.

How do CRO Tools Help You in SEO?

When you look at CRO and SEO, it can sometimes become hard to determine which one to prioritize when optimizing our website. It is because SEO on one hand helps you drive quality traffic to the website which can then be converted into potential customers. On the other hand, CRO can help you set up a reliable conversion path before you start driving quality traffic to the website.

There are many incredible CRO tools out there on the market that can make your CRO approach toward your website easier and effective. Using CRO tools to optimize your website helps you in the followings ways:

  • It helps you segment the traffic that your website is receiving and convert them into potential customers
  • It helps you find useful insights about your website by analyzing how users are interacting with your website and products
  • With proper utilization of CRO tools, you are able to adjust your budget spending for the purpose of marketing and optimization
  • When CRO tools are implements correctly, it can generate better profits
Mozilla accuses Google

Mozilla accuses Google of the “5X Difference”

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Chris Peterson, a Technical Program manager at Mozilla tweeted on July 24th, 2018 that Google’s redesign has made YouTube slower on Firefox and Edge.

“YouTube page load is 5x slower in Firefox and Edge than in Chrome because YouTube’s Polymer redesign relies on the deprecated Shadow DOM v0 API only implemented in Chrome. You can restore YouTube’s faster pre-Polymer design with this Firefox extension: https://addons.mozilla.org/firefox/addon/youtube-classic”

Peterson mentioned that YouTube loads only at one-fifth of the speed on browsers other than Chrome, due to its architecture – “YouTube serves a Shadow DOM polyfill to Firefox and Edge that is, unsurprisingly, slower than Chrome’s native implementation. On my laptop, initial page load takes 5 seconds with the polyfill vs 1 without. Subsequent page navigation perf is comparable.”

Peterson also recommended fixes for both, Mozilla’s browser, Firefox and Microsoft’s Edge to revert YouTube to a previous version using add-ons.

He noted that YouTube “still serves the pre-Polymer design” to Microsoft’s Internet Explorer 11, which launched in 2013 and has been replaced by Edge, and suggests that Google could have taken the same approach with Edge and Firefox.

Although the API is part of a YouTube redesign that was done about a year ago, the problem hasn’t gone away. It also makes users think whether Google is swaying them to use more of its products. This also raises the issue of ‘Net neutrality’.

According to Statista (February 2018), ranked by the share of total page views, Chrome is the most popular web browser while Firefox accounts for less than 5 percent and Edge is less than 2 percent.

Contradicting the tweet, a Google spokesperson replied that there’s no such disparity on the browsers and the overall YouTube performance is the same since the site redesign. Google added that they recently fixed a bug to help improve Firefox performance.

To make your websites load faster or learn more, call OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Website Development Texas

Prefer ‘saying it’ over ‘typing it’?

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LinkedIn voice messaging feature

While LinkedIn’s blog says, “Whether you’re responding while walking or multitasking, or need to give an in-depth explanation, voice messages let you more easily and quickly communicate in your own voice with your connections”, to most people it came as a bizarre move!

The feature, however, is incredibly easy to use. Users can record voice messages (of up to one minute) simply by tapping the microphone icon on the messaging keyboard and holding the microphone in the circle. Releasing the microphone icon sends the message while sliding the finger away from the microphone icon while holding it down cancels them.

Zack Hendlin, LinkedIn’s Senior Product Manager, explains why LinkedIn Voice Messaging is a great idea –

  • People speak faster than they type. This means voice messages are good if you want to explain complex ideas.
  • Speaking is easier than typing when you are on the move. You do not have to stop to record a voice message as opposed to typing.
  • A voice message is better than a phone call because it allows recipients to respond when they have a free moment.
  • A message in your own voice allows a more personal connection and effective communication. Your tone and personality are reflected in a voice message but may get lost in translation in written communications.

That said, we are not sure if voice messages are useful for LinkedIn users. On LinkedIn, you don’t have ‘friends’ or ‘followers’, you have ‘connections’. You wouldn’t call up people you don’t know to discuss potential employment, you would rather send that person an email, wouldn’t you?

If you are looking for innovative digital marketing solutions to develop a trustworthy reputation with a target audience, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Programmatic Advertising

The Truth about Programmatic Advertising

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The term ‘Programmatic Advertising’ refers to buying and selling ad inventory using an automated, data-driven procedure. This includes video, mobile, native and display ads.

As programmatic advertising gains momentum among marketers, it is important to separate the truth from the myths. Here is a look.

Programmatic Buying (PB) and Real Time Bidding (RTB) – Different Animal?

In the world of digital media buying, programmatic buying refers to automated ad buying while real-time bidding is a specific mechanism for automatically bidding and buying using an auction format. So, RTB is a part of Programmatic Buying.

Automated bids are placed by advertisers for an impression or ad space. The highest bidder wins the auction and ad space or impression on a particular web page (which is then loaded immediately).

RTB – Low-quality?

There have been cases of suspect publishers supplying the RTB ecosystem with questionable inventory. However, most quality SSPs and DSPs actively work to remove such inventory since it wouldn’t benefit anyone in the long run.

Initially, RTB was a way of earning from unsold inventory. But not anymore. In today’s landscape, virtually every impression is potentially available through RTB. For example, Header bidding allows advertisers to choose impressions at the highest priority and increase their revenue by taking the best price available for any given impression.

Programmatic is a ‘Black Box’?

The lack of transparency in the value chain, inconsistent measurement, ad fraud and brand safety were initial concerns with programmatic advertising. But that was mainly due to the business models offered by companies that offered programmatic buying services.

And that is changing.

With ad platforms, such as Trade desk, announcing AI tools to give marketers clarity on where their programmatic dollars go, the Programmatic Black Box is turning more transparent.

These tools simplify the programmatic buying process and enable advertisers to predict who they can reach, ahead of each campaign. Simplified buying becomes more scalable too as buyers understand how to better allocate spend and assign value.

To learn more about Programmatic Advertising and how you can benefit from it, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Influencer Marketing

Why do Top Brands Invest Heavily in Influencer Marketing?

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Influencer marketing campaigns are the fastest growing thing in digital marketing. Brands are investing heavily in influencer marketing for its incredible benefits, such as follower engagement, traffic, and more authentic content.

Influencer Marketing

Influencer marketing utilizes an existing community of engaged followers on social media, who have influence over an audience or a niche you might be trying to reach and can prove helpful marketing to those buyers.

Do not confuse influencer marketing with celebrity endorsements. While the latter are simply brands hiring celebrities to sell their product or service, influencers’ endorsement of a brand is trusted as more valuable content. Influencers are seen as being selective about the partnering with brands that reflect their unique persona.

To help you understand how brands are using influencer marketing, here is a list of ten great influencer-driven campaigns.

Subaru’s “Meet an Owner”

If you wanted to learn more about a car to buy, the best way probably is to talk to an existing owner. That’s exactly what Subaru did with its 2017 Impreza compact. The company knew that the buyers for the new car will be millennials. Since it is known that millennials rely heavily on third-party reviews and word-of-mouth when making a purchase, Subaru connected potential buyers with loyal Subaru owners who loved their cars.

As an influencer marketing campaign, influencers like magician Zach King (@zachking), artist Jay Nelson (@jay) and stuntman Devin Graham (@devinsupertramp), shared videos and posts featuring Subaru.

Since the brand was positioned around the idea of adventure, these bold, adventurous influencers were perfect to engage people with similar interest in pushing forward into new frontiers.

But do not forget that Subaru remained in the background while each of the influencers retained their own style for the videos and posts they contributed. This style of marketing looks more authentic than coming from the brand itself.

Fenty Beauty by Rihanna

Rihanna’s Fenty Beauty arrived in September 2017, right with the NY Fashion week. The makeup line launch came just at the right time with a breathtaking range of shades for women of color.

The marketing campaign used a celebrity like Rihanna as an influencer to reach specific target audiences across social media. Rihanna (@badgirlriri) influenced other major beauty bloggers and influencers, such as @themsdebdeb, @acondria and @kyliejenner which created a stupendous interest in makeup and inclusion.

Sprint #LiveUnlimited

Sprint collaborated with actors, musicians and entrepreneurs to get the eyeballs of a massive young audience.

Sprint’s influencer campaign #LiveUnlimited features influencers like Lele Pons (@lelepons), Prince Royce (@princeroyce), Gerard Adams (@gerardadams), and Rachel Cook (@rachelc00k). Their massive social media presence allows Sprint to instantly connect with their audience since these influencers naturally embody the appearance and lifestyle of #LiveUnlimited.

If you are looking for innovative digital marketing campaign or a customized digital marketing plan, to develop a trustworthy reputation with a target audience, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Video Marketing

Why Vertical Video Marketing is the Future!

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Our phones are built to be held and used vertically most of the time. People hold their phones vertically even when using most social media sites. The only times that one can think about using their phone in landscape view is while watching a really long video such as a movie or while playing a game.

Since people use their phones vertically a lot more than they use it in landscape mode, it makes sense to use vertical videos when it comes to marketing your products or service.

Here are 4 reasons why vertical video marketing is the future:

  1. Our phones are usually made to be held vertically. Today, with bigger and wider screens, viewing a video even in portrait mode allows the user to immerse them in the video. Advertisements that require the phone to be rotated get less engagement from the user. On the other hand, vertical ads are seamless and receive better engagement.
  2. Computers are no longer the platform to get social. Today, mobile has become the greatest platform for social media. Trending social media apps are designed to be used vertically and it is convenient to be used that way. With social media now allowing advertisers to market their products, sneaking your ads seamlessly and in vertical video formats will ensure that you receive better engagement from your targeted users.
  3. The first app that showed the power of vertical videos was SnapChat and soon Instagram followed the similar trend. Recently, WhatsApp and Facebook have done the same thing. More than that, smartphones are also optimizing their device’s screen for better vertical viewing by introducing new aspect ratios and screen sizes.
  4. Vertical videos are more engaging than landscape ones. Since the user is not required to rotate their phones to view the ad, it all looks like a part of the application or the activity that they are doing on their smartphone. This makes the user engage with the ad and not make them feel it like a task.
Digital Marketing

How VR Can Help With Digital Marketing?

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Virtual reality is new in the market and combining it with digital marketing can turn out to be unique and pique the interest of your potential customers. So how do you use virtual reality in digital marketing?

  • With virtual reality, you can create a 360 degree video. Videos are one of the easiest ways incorporate VR technology.
  • Develop a VR app and promote branded content. A VR app that offers quality content will make you stand out and make you appear innovative when compared to your competitors.
  • Develop a VR game. Promote your brand with small VR games that encourages people to play games in order to avail discounts, coupons or points.
  • With the powerful VR technology, you can combine it with 4D to take you customers to a different location without leaving their home.
Chatbots

What are Chatbots and how do They Work?

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Chatbots are also called conversational agents. They are software applications that text or talk like humans with a purpose of simulating interaction with a real person. There are two ways chatbots are offered to visitors – web-based applications or standalone apps.

Chatbots are becoming a common thing to witness on many websites due to the fact on how easy they have become to create. Today, creating chatbots does not require one to have sophisticated programming knowledge and specialized technical skills.

How Chatbots Work?

Chatbots operate using NLP (Natural Language Processing). NLP is the same technology that forms the basis of voice recognition systems that are used by virtual assistants such as Google Now, Apple’s Siri, and Microsoft’s Cortana.

As a user presents the text to the chatbot, the latter processes the text using complex algorithms in a process called “parsing” where the chatbot interprets what the user has said and determines the response based on this information.

Some chatbots are remarkable and offer very authentic conversation experience. A user would find it hard to tell if they are talking to a real person or a chatbot.

What Else Can Chatbots Do?

Integrating a chatbot to your business website can helps you in the following ways:

  • Help you gain more visitors
  • Generate more leads
  • Close more sales
  • Improve e-commerce
SEO or PPC

Which one should I invest in – SEO or PPC?

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All businesses know they should invest in digital marketing. But many are unsure of which one is better for their website, PPC or SEO.

Before you make that decision, it is a good idea to look at what SEO and PPC means for your business.

SEO: The Basics

SEO or Search Engine Optimization a group of strategies used to make your website rank better on search engines. In other words, you are increasing the likelihood of your website being found online organically. These strategies may include –

  • keyword research to understand rankings
  • integrating more keywords with your on-page content
  • making your site faster and search-engine-friendly
  • adding keyword- and topic-relevant content
  • building high-quality links to your site to establish trustworthiness of your site

An SEO campaign may take time to give results but it ensures that your website consistently ranks higher.

PPC: The Possibilities

PPC or Pay-Per-Click may remind you of ads on the top of Google listings. However, these ads have come a long way over the years. Now they include clickable buttons, extra links, and more.

Apart from the traditional Google ads, there are several other ad choices. You could choose Local Services ads for if you’re a home services provider. Or you could go for display ads to appear on an entire network of websites instead of only Google search results. This will make your ads appear on sites relevant to your industry.

PPC shows results right away once you start funding your ads. It is also flexible since you can spend more to get more clicks.

Which is Better – SEO vs PPC?

While there is no right answer to which of these two types of web marketing is better, here are some steps to help you identify what might be best for your business.

Step 1: What is the goal of your campaign?

Identify what you want to achieve with your web marketing campaign. To do so, ask yourself –

  • What do I want from a marketing campaign? Make a list.
  • Which of these are needed before others? Shortlist the most important things.
  • Can the remaining things be grouped into categories, such as more visitors, more leads, increased conversion rate and so on?

Now, select your primary goals and specify the numbers or rates you wish to achieve, for example, the increase in percentage of conversions.

Step 2: What is the time frame?

Decide a time frame for your campaign goal. Are you looking for immediate results or over the next few months? Be specific.

Step 3: Compare SEO and PPC vis-à-vis your goal

While PPC brings faster results, it stops giving results the moment you stop paying for clicks. On the other hand, SEO starts giving results over a period of time but the benefits last with some upkeep.

Step 4: Design a strategy for your goals

The timing of your goal is an important factor in doing a PPC or SEO campaign. PPC can get you instant results but an SEO campaign may prove more cost effective in the long term.

For many businesses, running both PPC and SEO is a great idea. Kick-start your campaign with PPC and let SEO work as the invisible elf to increase your organic visits. PPC will drive clicks and leads allowing SEO time to take off. As your organic visits go on increasing, you can reduce your PPC spend.

It would be best to get some guidance from an expert before you make a decision between  SEO and PPC or how much to invest in each.

If you are looking for the best PPC, SEO and web marketing Services in Arkansas, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Custom Website Design

Benefits of Custom Website Design for Your Business Website

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Designing a custom website for your business should not be considered as an expense but must be seen as a long-term business investment. In today’s world, having your business’ online presence is crucial for its operation and performance. A custom website design allows you to showcase your brand through custom design elements. This allows you to stand out and feature things that your competitors may not be using on their website.

Here are top 5 benefits of designing a custom website design for your business website:

  • Custom website design makes your website look unique. Starting an online business is not very easy. One should not merely look at placing their business and brand in a template but aim at building a foundation that highlights your business and brand. Your website sells your brand and your brand sells your business. A custom website design can make your website match with your brand.
  • Custom design websites are search engine friendly as it is designed by web design experts. While designing a custom website, HTML experts can implement proven markup that helps in boosting your website’s exposure to search engines and increase page ranking.
  • With a custom website design, you are able to build an optimal structure for your customers and grant a better user experience.
  • A custom website design allows you to stand out from your competitors. You can see the things that your competitors are doing wrong with their website and avoid making the same mistakes on your website. This lets your website to promote your brand effectively and establish a better online presence.
  • A custom website design allows you to tweak or change your website’s design as many times as you want. Forging a better relationship with the experts who help design your website, allow you to reach out to them any time and implement the required changes to keep your website growing and relevant to your business.
Happy Anniversary OgreLogic

Ogrelogic Solutions Celebrates the Successful Completion of Three Years

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It is a proud moment for us as Ogrelogic Solutions marks the 3rd anniversary on 29th June 2018. We have come a long way since we started as a three members team. Today, Ogrelogic Solutions is a solid team of more than 75 employees. Along with the celebrations, the cofounders of Ogrelogic Solutions, Mr. Manan Vashisht and Mr. Gaurav Sharma share how the company met new milestones, came across unexpected obstacles and the future vision of Ogrelogic Solutions.

Ogrelogic Solutions was started on 29th June 2015 and today the company has grown to set up its new offices in many countries including USA, and India. “The company started as a simple digital marketing agency and is now moving into the zone of IT consultancy”, stated CEO, Manan Vashisht. He also added, “Ogrelogic Solutions started with the low hanging food of digital marketing, SEO, SMO, web development, mobile applications, and web app. In 2018-2019, we are looking at getting into detailed IT consulting and software development company”.

 

The biggest challenge that Ogrelogic Solutions had to face was the human resource. At first, we believed this would not be a challenge but overcame it by implementing certain trends.

We Are Unique!

Ogrelogic Solutions is also among the first few companies that registered the company in the US first and then registered the company in India. We brought the concept of “Train the Trainer”, which has been helping new employees to be trained extensively. We always believed that more than sales, retention is important. We put our focus on the delivery part, retention part, and the customer satisfaction part to help us become what we are today and it still remains our key focus. We actively put our focus on ensuring every employee’s growth path in the company. CEO, Manan Vashisht stated, “Every single person in the company for me is a profit unit”. We are also very keen on rewarding and recognizing talented and hardworking individuals. Unlike other companies, when we even promote individuals in 3 months and 6 months based on their talent, maturity, growth prospects, and when the employee brings a lot of revenue. We are also focused on giving our Ogres international exposure and introduce them to other parts of the world.

Ogrelogic Solutions Believes in Youth

We believe in youth, they are young, rearing to go, dynamic, want to develop an identity for themselves. “The ideology behind hiring youths is very simple, we want to train them, they are fresh, educated, have their own ideas, today’s youths believe in the power of social media, and they believe in the power of communication”, explained CEO Manan Vashisht. We keep looking for talented kids and go to different colleges across the country and offer them jobs with handsome salaries.

The Strategy for The Year 2018-2019

“We want to work as a dedicated resource management company and get into more technologies”, said CEO Manan Vashisht. Ogrelogic Solutions aims to double up the number of employees and double up the revenues. The company has been successful in doing business in countries such as USA, Canada, and Australia. Now we are looking forward to exposing ourselves to other parts of the world. We are also actively working on our KRA management, SLA management, we are trying to build up the software for our own selves among which one of them is the HR software. The next thing that we are focused on is getting into the products market. We also want to build products for our own self. We want to tap into the healthcare business, financial business, and human resource business in the year 2018-2019.

Mobile App Development

Factors That Make Your Mobile App Successful!

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If you are developing a business-specific app, it is important to understand that the success factor of your app entirely depends on what audience and consumers it targets. Nevertheless, there are multiple other important factors that can expedite your app’s success rate and make it a sure winner. Here are the important factors that can make your app stand out amongst the others:

  • A Simple and Intuitive Design

An app that is simple and easy to use has a higher chance of keeping users engaged while using the app. It is no surprise that a user is quick to delete an app that does not provide proper navigation and begins looking for better alternatives. This is why it is important to keep the app simple and easy to navigate which also directly helps in gaining customer trust.

  • Offer a Better Mobile-Friendly Experience

Humans have a tendency to get attracted to things that offer them great comfort. The same is true for mobile applications. Apps that are fast and respond quickly are much likely to gain user acceptance. This is why it is important to focus toward building apps with a user interface that is easily understood by common people.

  • Quick Load Times

If there is an app that takes a long time to load, it much likely is to be counted among the pile of failed app developments. Since smartphones today are backed with powerful CPU and RAM, it should not be that difficult to maintain the ideal load time of 15 seconds for an app.

  • Screen Size and Position

Today, smartphones come in bigger screen sizes and allow app developers to play around a little bit more while placing app related elements on the screen but a bigger screen size is also a knife with no handle. The more room you have to place the stuff, the higher are the chances of placing unnecessary stuff. So make sure to effectively use the screen size while place app elements.

  • Flawless Performance

Developers must ensure that the app and all its functions perform flawlessly before it is out on the market. Apps that are unique and offer powerful performance have a higher chance of standing out on the market.

  • Implement Off-line Elements

People find apps resourceful if they are able to perform even when not connected to the internet. This also ensures a user’s loyalty and continued usage.

  • Social Media Integration

If you want to make your app profitable and self-sustainable, integration of social media is a must. With social media integration into an app, users are able recommend and share app activities on various social networking sites. Social sharing can help in increasing the app’s visibility and gain acceptance among the people.

  • Impeccable Design

Last but not the least; design plays a crucial role when it comes to mobile app development. An app should be designed in a way that it looks exclusive. The app should be modern and must be laid out with high-definition graphics.

Website Development

Google to Remove ‘Secure’ Labels on HTTPS Sites from September, 2018

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Chrome is the world’s popular browser, thanks to the frequent security and stability updates that Google keeps launching for its application. If you are a consistent Chrome user, you must have noticed how Google indicates HTTP and HTTPS sites as secure and not secure. However, with the release of Chrome build 69 in September, 2018, Google will stop labeling HTTPS sites as ‘secure’. Google believes that this should be the default state for secure HTTPS websites. From September, 2018, Google will begin marking HTTP sites with a ‘not secure’ label when you enter data on HTTP sites.

If you are not aware, more than half the internet today uses HTTPS protocol. The HTTPS protocol encrypts data in transit and this secure connection prevents man-in-the-middle attacks and keeps your data safe from prying eyes.

secure Label

With the release of Chrome 70 in September, 2018, Google will take another step towards changing this grey ‘not secure’ label to red in color. However, the label will only change to red color when you begin entering data on the HTTP page.

Best Practices or Back to the Basics

Facebook – Best Practices or Back to the Basics?

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Despite recent controversies, Facebook continues to be one of the most valuable social media resources, worth leveraging for many more years.

Facebook marketing has come a long way. Facebook marketers are constantly being challenged to increase followers, engage potential buyers, generate leads, and ensure that the business benefits from this platform, in the wake of all the algorithm changes and other surprises Facebook continues to tease us with.

Is there a formula to succeed on Facebook?

We need to get back to basics to answer this question. Here is a look at the best practices, your business needs to master on Facebook, to help you create the right strategy and marketing approach.

Know Your Audience Demographic

Facebook insights can help you understand your audience demographic. You can then build content and advertising for the ones, most likely to engage with and benefit from your product or service.

KISS

Not only engaging, but keeping your audience’s attention is vital. ‘Keep it Short and Sweet’  is the mantra here. Remember that your Facebook content is to educate, inform and entertain your audience to increase brand engagement and conversions. Rather than maxing out on the character limit, let the images and videos do the talking. Keep the hashtags at bay.

Engage

Whether you are posting some content or responding to a customer, you should be able to engage them with what you say. Ask open-ended questions, post fun live videos about trending topics, and let your audience know you are there. Be social yet precise on social media.

Dare to Show

The audience is not interested in run-of-the-mill content now. Taking chances on social is the approach, leading brands are making, to differentiate themselves. Giving users a sneak peek, into what your business is all about, humanizes their online interaction with with your brand. This can kindle intrigue and hence, their interest in your brand, for instance, live chats and behind-the-scenes moments exclusive to your brand.

Paid Advertising

Despite all the changes Facebook is making, paid advertising continues to a highly advantageous as well as measurable forms of digital marketing. As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. One can only imagine the chances it gives you to develop brand awareness and loyalty and awareness, leading to customer acquisition and conversions.

All this points to a clear Facebook success formula – know your audience, keep your message short and sweet, engage your audience, experiment with going live and behind-the-scenes streaming, and Facebook Ads – that allows you utilize the immense power of Facebook.

Use these best practices to create and post content that your target audience can connect with on a more personal level than ever before.

If you are looking for the best digital marketing services in Arkansas, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Latest Web Design Trends

Latest Web Design Trends You Can’t Ignore

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From movie-style experiences to bolder colors, web designers are in a new mood this spring-summer. Warmer months ahead already seem to have inspired designers to be brighter and bolder. Here are the top 3 upcoming trends in web design that are here to stay.

Movie-Style Homepages

Full-screen homepages with oversized images and videos have been around for some time but this trend is now moving towards a more movie-style feel.

These poster style homepages are a unique mix of minimalism and rich styling. The right visuals and text can make your poster-style homepage engaging, with enough room to send the message across to your target audience.

A word of caution – Without elements, such as navigation or CTA buttons, users could get confused and abandon the website. While you focus on visual appeal, do not forget to give users something to do.

Bold Color Palettes

Purple was not a favorite till this year when designers discovered the versatility and engagement quotient of this vivid color. Dramatic and provocative Pantone 18-3838 Ultra Violet has been named color of the year. No wonder purple hues are everywhere.

While not all are using the same deep, dark purple, suddenly everyone’s attention is towards the red-blue palette.

Check with your designers at OgreLogic, the leading custom web design and development company in Arkansas, how you can use purple hues for your website design.

You can choose from several purple options. The color can be more on the reddish side for a moody feeling, or bluer for a great first impression. Try deep, saturated shades for a dramatic effect or pale and muted for an ethereal feel.

Gradients and Text

Can’t forget the text, can we?

Flat design started changing bit-by-bit and gave way to gradients. But if you thought gradients are only meant for backgrounds and photos, check again. Designers are now using gradients to emphasize text elements. From pretty subtle to extremely vibrant, gradients are a fun new way to spice up the text in your movie-style homepage design.

Bottom Line

You can’t ignore these trends in your website, can you? Especially since each of these web design trends is already showing staying power. You may like the full screen, poster style, the purple color palette, the gradient or all of them. Regardless of what you finally select, it is worth checking out which one suits your brand and the message you want to send out.

Whether you want a new website or giving an existing one a makeover, get in touch with OgreLogic, the best Custom Website Design and Development Company in Arkansas, at 512-808-5536.

Beyond the Google Ranking

Beyond the Google Ranking

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Until recently, you spoke of marketing and SEO and the first thing to be discussed was keyword rankings – the important performance metric.

Rewind 5 or 6 years and there was so much more information most searched keywords. This information was readily and transparently available in Google Analytics. The Google Keyword Tool provided quite accurate search volume estimates.

Then things started changing….

First came the encrypted search and the dreaded ‘not provided’ in Google Analytics, making it tougher to measure the impact from organic search.

Next up was Google’s move to show estimates in broad ranges. So now, you only know that a keyword was being searched between 1k-10k times per month rather than 1,400 times each month.

Not quite helpful, is it?

As a result, marketers were forced to shift their search strategy from a focus on individual keywords to focusing on topic-centric content.

Why Keyword Rankings are Inaccurate?

There are three primary reasons why keyword ranking data is largely inaccurate.

Personalized Search Results

Google shows a user results that are personalized that user’s search history. So, if I have been looking at the Tesla website for some time and I query ‘electric cars’, there is a high likelihood of Tesla featuring near the top. But this wouldn’t be true for everyone searching for ‘electric cars’. This means there is no website that actually ranks #1!

Device and Location

Google also moved from generic results to results specific to the user’s device and location.

For example, when you look up ‘Austin restaurants’, Google can see which device you’ve searched from and where you’re searching from.

Now you know why strong keyword rankings may not necessarily bring increased organic traffic or revenue.

If keyword rankings are your North Star, you may be traveling in the completely wrong direction.

If you are only obsessed with tracking each page against a ranking goal, you are missing a lot value that your content is bringing otherwise. For example, if you’ve posted a research report to drive backlinks or social traffic, it may not rank for much itself. Thus, using keyword rankings as the success of your content could be completely inaccurate.

To take care of such issues, we have to modify our approach to measuring content. Rather than analyzing the performance of content, page-by-page, it makes more sense to look at the performance of content at the topic level.

If your primary goals are organic search traffic and conversions, you can group your content into clusters to gain visibility for any searches related to a given topic. And you look at the collective performance of these groups of webpages instead of simply the performance of individual pages. This can also help you understand which topics tend to drive more traffic growth and which topics tend to convert traffic at a higher rate.

This can provide clearer insights on what you should focus on, without obsessing over individual keyword rankings.

Are Keyword Rankings Obsolete?

This is not to say that keyword rankings are completely obsolete or dead!

Keyword data can prove useful for identifying any SEO problems that happen to your site, and also to look into the intent behind certain types of searches.

The bottom line is, as a marketer you should be aware that the data related to keywords is not 100% accurate. While it can be ‘a’ metric, it should never be ‘the primary’ performance metric.

If you are looking for a customized digital marketing plan, to develop a trustworthy reputation with a target audience, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

website development

Make your Website Shine with these Design Elements

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At OgreLogic, we’re obsessed with design. We don’t simply make websites to make revenue – we live and breathe design. Here are some exciting new trends, Team OgreLogic thinks, will make a splash in the world of website design this year.

A Notch Higher

As exciting as the facial recognition software, wireless charging and the highest screen-to-body ratio is in the iPhone X, the new design offers web designers as many challenges.

To center the front-facing camera and speakers, Apple created a notch in iPhone X. When viewed in landscape mode, websites often get cropped as the notch covers the design.

To avoid UX issues, web designers must now account for the notch! You may find some design resources at Adobe to deal with this controversial iPhone X feature.

Interactive Backdrops

A backdrop is a backdrop. Or is it? Interactive backdrops have made designs more interesting. Designers are daring to get more playful with the canvas. Why shouldn’t you?

Use videos as background and you can even use it to add animated elements to pages.

Smooth Transition

You can enrich UX by adding cool animations where users transition between pages. This is also a great way for designers to show attention to detail and show off finesse.

Play with 3D

Don’t be afraid to experiment with 3D objects to bring a project to life and transform UX.

Micro Effects

Users like true interaction – interacting with websites that react in return. It began with ‘liking’ things on social media but subtle micro-effects are here to stay. Effects that show completion of an action or provide feedback can intrigue and engage the user. For example, an icon that pulses when you move the mouse over it and lights up when clicked!

Be Bold

Bold typefaces and an effective message can hit the right chord with your audience. It can make the UX more engaging experience on both mobile and desktop.

Whichever design element catches your fancy for your website design, team OgreLogic can help you bring it to life. Call OgreLogic at 512-808-5536 to establish your brand Today!

About us

Why is Everyone Crazy about Custom Website Design?

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If you have decided to create a new website for your business or give your existing one a makeover, the next thing you need to decide is custom or template.

Template Websites

This is the most common way to start a website these days. While templates allow you to have a website up and running quickly, it would be one of the hundreds created with that template. It doesn’t allow you to stand out among your competition as most of them may have used the same template anyway.

The customization options are limited and the website may not be responsive on various devices. Although templates may have a lower upfront cost, what you have to sacrifice is much more than what you spend.

Custom Built Websites

Custom websites may seem more expensive upfront and take longer to design and develop, you can customize it specifically to suit the needs of your business. It can be optimized for search engines and made responsive for all devices. The company that built the site for you will also provide long term support, for example, OgreLogic in Austin, Texas, is a leading custom web development company. Such support is usually not offered with template-based sites.

If you want a site that works on all browsers and all devices to provide a seamless user experience, then custom website design is FOR YOU.

Even with custom websites, you have two options – You can spend your time designing your website or have professionals take care of your business’ online presence so that you can focus on your business.

If you are looking for custom website design and development, call OgreLogic in Austin, Texas at 512-808-5536 Today! OgreLogic’s web developers and designers, online marketers and analysts solve real problems through research, design and execution.

mobile phone app

4 Super Tricks to Make Your Social Media Advertising Hit the Mark

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Social media has assumed greater importance than ever in millennials’ lives. But a large number of social media users feel irritated with ads, boosts and promos cluttering their feeds, and a significant percentage ignore any marketing content they come across.

 

Yet more than 60% follow at least one brand on social media because they want to stay updated about the latest trends, whether it is technology or fashion. Following brands allows them to keep tabs on the latest in an area of interest.

 

So, if you wish to stay in touch with your target audience on social media, here are some wonderful tips from our team at OgreLogic.

Offer Value

It is vital to understand how your target audience uses social media. An individual may get irritated with a furniture ad while looking at vacation pictures from a friend, but a hotel or airline ad might hit bull’s eye.

 

Use instructional videos to offer solutions to potential issues faced by your existing and potential customers. ‘How-to’ videos from a food brand could prove more interesting to a person whose feed is full of recipe videos while she may completely ignore fashion ads.

 

Social media usage shows that users are interested in staying connected and entertained. Brands that share upcoming trends or offer content that is truly valuable to the user would always find a more receptive audience.

Establish Credibility

Millennials actively share content they find engaging and entertaining. Brands can put this phenomenon to use to make their content go viral, but this happens only if the person who shares the content is seen as trustworthy in the social network. Who shares content is as (if not more) important as the content itself.

Remain Accessible

Apart from creating relevant and valuable content, brands need to remain accessible to consumers. A good example would be using instant messaging to answer questions and respond to grievances. Responding quickly and in a personal way can help to build more intimate relationships with followers and users.

Focus: Generation Z

If you haven’t started targeting Generation Z yet, you should begin right away. Gen Z are more likely to use social media than search engines to research products than any other generation.

 

Now is a good time to modify your marketing game to target this younger generation!

 

To evaluate and/or design an effective social media marketing strategy for your business, talk to Team OgreLogic, one of the leading digital marketing companies in Austin, Texas at 512-808-5536.

mobile phone app

Why Do Small Businesses Need a Smartphone App?

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Applications on a smartphone, popularly known as Mobile App(s) are what make your smartphones truly smart. A mobile app is a software application designed to run on smartphones and other mobile devices. Most mobile devices come with built-in apps.

Are you thinking about building a mobile app for your business? It’s high time you did it. As mobile device usagekeeps increasing, business owners now know that a mobile presence is not an add-on but a necessity. Apart from popular demand, here are the top three reasons small business owners build their apps.

Sales Increase

Most small and medium businesses now understand that a mobile app is necessary to boost sales. Awell-designed mobile app can help buyersexplore products and services easily and instantly which ultimately leads to an increase in sales.

Apps offer the most convenient way to browse and shop. Customers can now shop from anywhere. In addition, companies can send information about new deals, products, events to existing and potential customers.

Enhanced Buyer Experience

With an app, you are never away from your customer. On the smartphone app, you can easily offer accessible information. This constant presence can help to enhance the customer experience.

Adding elements such as customer loyalty features, social networking integration and push notifications can help businesses engage the potential customer, convert them to buyers and maintain a long-term relationship with them.

Grow and Evolve

If you wish to compete with others, you have to adapt to these changes with a strong presence on smartphone and other mobile devices. Business owners are now using mobile technology to run their business better, including implementing internal apps to make operations run more smoothly.

All these reasons ultimately lead to the conclusion that creating an app now will help small businesses grow as their customers evolve.

If you are looking for a mobile app development company, get in touch with OgreLogic in Austin. OgreLogic’s app developers, SEO experts, online marketers, web developers and designers and analysts solve real problems through research, design and execution. Their passion for everything digital includes yet goes beyond websites, apps, search and social.

Video Marketing

How Does Video Marketing Work?

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An increasing number of businesses now understand the value of video as a marketing tool. Video marketing simply means incorporating videos into your marketing campaigns, whether to promote a product or service or your brand. Customer testimonials and live event videos some of the most popular forms of video marketing as companies leverage rich media content into their marketing plans.

There are several reasons why online video marketing works for businesses.

  • Video is more engaging. A well-told story is much more effective than a long article. Videos allow you to explain complex things relevant to your audience in a simple manner.
  • Video helps you connect with the audience. Someone talking to you is obviously much better than reading text. It is also an opportunity to establish rapport with the viewers.
  • Video is more targeted than other marketing alternatives. Video marketing can help you find, engage, convert, and retain the people who want to buy your product, support your cause, or promote your story. Online videos wouldalways outdo other marketing efforts on social networks like Facebook, organic search, and paid search. Video is rich since it allows your audience to relate to you and connect with you.
  • When you produce video and post it on YouTube and your blog, you index on two search engines: Google and YouTube. That makes the complex video SEO process an easy task.

If you are looking for a reputed video marketing company, get in touch with OgreLogic in Austin. OgreLogic’s SEO experts, online marketers, web developers and designers and analysts solve real problems through research, design and execution. Their passion for everything digital includes yet goes beyond websites, apps, search and social.

mobile phone app

Top 3 Reasons To Integrate Social Media in your Android Apps

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Apps have been around for a while. But their true potential can only be harnessed when they are integrated with social media. This trend of social media integration in android apps has been a game-changer. Here are the biggest reasons why all apps should utilize social media integration.

Enhanced Functionality

Instagram and Tinder, both have social media integrated seamlessly in their setup. Instagram lets users login through their Facebook account as well as share their Instagram-filtered images on Facebook, Twitter, Foursquare and other networks.

Social media integration within an app can enhance the app’s functionality as well as user experience significantly.

Tinder also lets users login through Facebook, but it also pulls data from their Facebook to show mutual interests and mutual friends for the matches.

Social media integration can also enable other features in an app such as recommending products to other users. At the same time, they can see the recommendations made by someone they are following. This adds credibility to the products and services which persuades users to buy.

In-app Sharing

When you integrate social media in an app, you make in-app social sharing possible. For example, your business’s app can have its Facebook page feeds placed inside the app which enables the users to know about an event it has organized, get updates on it and interact with others without leaving the app.

Accessibility

Social login in an app allows users to login through social media platforms,offering easy access to the app, which would only otherwise be possible through a long series of steps.

Easy accessibility is quite useful in case of e-commerce apps where users get frustrated when they have to create an account to buy products. A social login enables new customers to sign up to a retail site and start shopping immediately.

More Downloads

If social media sites are integratedin an app, userscome across the app’s download link in their social media feed. This promotes more app downloads, user onboarding and finally higher conversions. Users can see the purchases made by their friends and other people, giving them the required push to make purchases.

Increased Usage

When the sign up and login for the app is faster, more people would use the app. As users stay updated with news feeds and friends’ activity, the app gets more visits and a higher usage.

More Revenue

When you get more people to download and use your app, it also becomes a new revenue channel.

If you are looking for reputed social media marketing or an app development company, get in touch with OgreLogic in Austin. OgreLogic’s online marketers, app and web developers and designers and analysts solve real problems through research, design and execution. Their passion for everything digital includes yet goes beyond websites, apps, search and social.

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Empower your CTA for a Higher Conversion Rate

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Most marketers think that the headline and the body copy is the most important. Of course, they are but do you know what is equally (if not more) important?

CTA!

CTA or Calls to Action is typically the closing thing in your ad, blog post or landing page. It may look small yet carries a huge impact.

Do you know emails that contain a powerful CTA get more than 300 percent more clicks than those without one?

You have got your potential customers’ initial attention with the headline, created interest and built a desire with the body copy, but it is the CTA that will convert them into actual buyers.

Without a powerful CTA, your ad, blog or landing page would just be another interesting piece of content and nothing more!

But just putting a plain vanilla Call to Action button at the end of your content may not actually get you the desired result.

Effective CTAs should be –

  • Able to cause desired action
  • Offer a clear benefit
  • Carry on the momentum built by the content

Audiences are now bored of looking at “Submit,” “Buy” or “Purchase,” buttons, which they tend to ignore or skip.

So, here are a few methods that you can utilize to turn your boring CTA into a powerful, compelling conversion machine!

What Value do you Offer?

Look at what your customers want, not what you are offering. Clichéd as it might sound, it is absolutely true. You may be offering the best product or service but if it doesn’t solve a problem of the customer, it is of no real value.

No one wants to “Submit” their email.

No one wants to “Buy” your product.

No one wants to “Order Now.”

Remember the benefit you are offering.

The words you use should remind the customer that they’re getting a benefit instead of sending them the message that it’s going to cost them something.

Here are a few examples –

  • Instead of “Order Now”, say “Get”
  • Instead of “Your”, say “My”
  • Say “And Get Started”

With an abundance of choice, the present day consumer needs consistent reinforcement that the benefits are real. If your CTA breaks the momentum you’ve built with the headline and the body copy, you lose a game you were winning.

Do Orange Buttons Really Work?

If you think orange CTA is omnipotent, visit the websites of successful businesses and check out their CTAs. Do all of them use orange CTAs? Don’t you think the color of the CTA button is chosen such that it is distinct from the background?

Positioning your CTA

Imagine that you go out shopping. A store is selling fruit — a simple product and obvious benefits. As you walk in, a sales assistant asks whether you want to buy apples. He adds they are fresh, delicious and nutritious and available at only $5 a bag.

There’s a high chance of you buying, isn’t it, especially if you are out to buy apples?

The next store, however, is selling cameras. As you walk in, a sales assistant asks you, “Looking for a DSLR camera? Here, this one’s good. It’s 24 megapixels, with EF-S 18-55mm IS STM & EF-S 55-250mm IS STM Lens, and is only $1,500.”

Would you buy it?

Why not?

Because you don’t have sufficient information about it for you to spend $1,500 without some serious thought.

If you wanted to buy a new DSLR, you’d spend some time looking up the best options, checking out reviews, talking to sales assistants, and making sure that the one you wish to buy offers everything you need from a camera.

Asking potential customers to buy a product or service as soon as they come to your store isn’t the best way to convince them, even if they are looking for it. It appears pushy, takes away trust and puts people off.

So, consider whether you would like to position your CTA lower than where it currently is.

Businesses that offer simple products and services that are not very expensive can have a clear CTA above the fold for a free trial or even purchase.

But sites that offer a variety of products, require a demo, or are expensive; it may be good idea to take the visitors to a more product-focused page before you ask them to sign up.

Figure out the point where sufficient information required to buy and has been given and the desire to buy is still at its highest.

Add a Little Urgency

Urgency is a great positive effect on conversion. The thought that you may miss a sale that ends today or a product might be the last one left in its category may sometimes be enough to persuade your audience into immediate action.

Urgency can be created in the CTAs quite easily. For example –

Get your free e-book right now!

Get 50% off today only!

However, remember that adding too much urgency, too often may actually turn out to be counterproductive. The reason urgency works so well is that it makes the action the user is about to take feel more important than all the other potential actions they could take.

That’s why you may want to save this strategy for your most profitable CTAs.

One Page, One Purpose, One CTA

All great landing pages follow the simple rule of having only one CTA on one page. Do not confuse your users with multiple CTAs. Too many choices confuse people leading to no choice and users abandoning your page altogether.

CTAs can be powerful, if done well. Give it due attention and your conversion rate may increase dramatically. Here are a few tips that can help you do so –

  • Use words that solve a problem or describe a value for the customer
  • Use a color that stands out yet fits in the overall design of your site, page, products etc.
  • Place CTAs at logical decision-making points on the page
  • Use urgency to prompt immediate action
  • Stick to one CTA for one page and purpose

Above all, test your own ideas from time to time variables and measure how your audience responds to them.

To know more about conversion rates and CTAs, talk to Team OgreLogic, one of the leading digital marketing agencies in Austin, Texas. OgreLogic is your natural strategic partner providing responsive web design, virtual resourcing, content focused digital marketing services and game changing mobile apps.

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4 Great Digital Marketing Strategies That Worked

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In this blog, we bring you the top 4 companies with the best online marketing campaigns that rocked.

Uber

Uber started only 8 years ago but it feels like they’ve always been around. They have grown mostly through word-of-mouth marketing, which has a very high conversion rate. Uber offers incentives for users to act as brand ambassadors by giving referral codes to their friends in exchange for free rides. By bringing together a service that saves you time, makes transportation easier and cost-effective and the powerful referral system, Uber has made the most of its digital marketing strategy.

Zappos

Zappos has set amazing standards in online customer care. Apart from a365-day money back guarantee, they offer free shipping (sale as well as return/exchange). At the same time, Zappos invests heavily in digital marketing.

Such policies are so popular that buyerstalk about the company in a positive light in a completely organic (and, of course, viral) manner. And according to Nielsen, 84% of customers make purchase decisions based on recommendations from their friends.So you have a winning formula!

Mint

The financial tracking tool Mint took has proven that it’s possible to carve a niche successfully through well-executed digital marketing strategies.

Mint’s commitment to putting out highly valuable content is amazing – from informative blog posts to instantly-going-viral infographics. As the result of its digital marketing efforts, Mint amassed a huge online following before Intuit bought it for $170 million!

AMEX

Many companies have online communities but AMEX has truly leveraged the value of online conversations by industry experts on its Open Forum website. Guest authors are invited to share business expertise. As a result, AMEX gets a content-rich site,a search engines’ favorite, without emptying its pockets to pay content contributors.

If you are looking for a digital marketing company, get in touch with OgreLogic in Austin. OgreLogic’s online marketers, SEO experts, web developers and designers and analysts solve real problems through research, design and execution. Their passion for everything digital includes yet goes beyond websites, apps, search and social.

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Are you Still Using Your Homepage Instead of a Landing Page?

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If you’re wondering why anyone should use a landing page when you have a perfect homepage, this blog is for you.

Focus, Focus, Focus

You need a landing page if you are running a PPC campaign, promoting a product or service through social media and SEO or writing guest posts on 3rd party blogs.

Each of the above actions has a specific goal, such as purchase, subscribe, download or view, comment and share.

If you’re sending people to your homepage, think again. You actually need a focused landing page dedicated to the specific action you want people to take.

One Target – Conversion

A person reaching your website can take one of several possible paths. But a landing page directs your visitor’s focus exactly on converting them to the action you want them to take.

Let’s take for example, if you are running a PPC ad for a cleaning service, and the ad offers a discount on the first service, taking the visitor to a generic web page will defeat the purpose. They may hit the back button or get distracted and finally leave without doing anything, making you lose a potential customer.
On the other hand, a landing page shows the visitor exactly what brought him/her there. It is like fulfilling a promise. You can put the specific details of the offer (as in above example) or any other desired action that explains the offer along with its benefits, taking them to a clear CTA.

You Can Test a Landing Page

If you want to convert visitors into buyers, you need an increased conversion rate. With a landing page, you can create different versions and find out which one converts at a higher rate. It is not possible to do this on your home page.

No Distractions

Your homepage has lot of information and several paths visitors can choose from, distracting them. A landing page has no distractions of the home page.

Different Versions For

  • Different Ads

In a PPC ad, you often target different keywords, messages, and products. With landing pages, you can create different versions for each ad. You can have landing pages for each but not different versions of your home page.

  • Organic Search

If is better to have unique landing pages for each keyword if you want to target specific keywords for an SEO campaign, such as keywords in the URL, page synopsis and those in the body of the landing page.

On the other hand, your home page contains too many competing keywords. This dilutes the effect of each keyword.

Remember to take visitors to a landing page, instead of your home page, the next time you run a PPC ad or a social media promotion.

To know more about innovative digital marketing strategies, check out OgreLogic, one of the leading digital marketing agencies in Austin, Texas.

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Re-Organizingyour Website Can Help You Win the SEO Game

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Would you like to know how to structure your website to boost its relevance for search engines, drive more organic search traffic and gain competitive advantage?

The SEO strategy we are talking about has been here for a while but a majority of businesses are still not using it.

Present Scenario

Most website designers are SEO experts. Yet the design of your siteand its architecture, impacts your SEO.

Wouldn’t it be wiser if you builtyour website considering SEO, from the very start? Your website is not your product brochure (and that’s what most brands end up making them).Topic-focused content organization is overlooked. The problem is it doesn’t make you a subject matter expert in the search engines’ eyes, which then overlooks you.

The Way Ahead

Imagine if you were a search engine, what you would like to show to your users – a site that looks like a product catalogue or a site that gives valuable content about the subject and helps users by solving their problems.

When you design a website, you should do it in a way that it helps the search engines better understand what your business is about.

To achieve that, you not only have to ensure great look and feel and colors, but also content depth and organization. Google’s algorithms are becoming smarter as we speak and you may need to redesign your site accordingly.

To prove that your business has subject matter expertise about the products and services you are into, you need to create organized content around them rather than just a casual mention on various pages on your site.

Organizing Website Structure for SEO

You need to structure your website’s content so that it conveys subject matter expertise to search engines. You can do this through directory structure and links to clearly show what your site is about.

The website content needs to be structured (also known as Siloing in SEO jargon) whether whenyou’re creating a new website, giving your old onea makeover or designing an SEO strategy.

Why you need to do this, you may ask. Simply put, a disorganized site doesn’t convey what it is about. It can negatively impact your search rankings, and thus traffic.

When you website content is presented by topic or theme, the search engine algorithms can easily see that you have sufficient content around a particular subject, and you can answer a related query on that subject.

Here is how to reorganize your website’s content for great SEO –

  • Knowing your keywords
  • Find out how people search
  • Have sufficient content
  • Organize topics and sub-topics in a clear hierarchy
  • Have internal links to connect related pages

If you are need help, talk to some of the top SEO experts at the leading search engine optimization company in Austin, OgreLogic. OgreLogic’s search engine optimization experts, online marketers, web developers and designers and analysts solve real problems through research, design and execution. Their passion for everything digital includes yet goes beyond websites, apps, search and social.

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Add 5 Things To Your Homepage To Make It More Effective

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Your homepage is the first impression your customers get when they reach your website. First impression may not be last but they are always lasting impressions. It’s important your website gets the traffic and filter that traffic into leads and finally customers.

Here are a few essential elements that you can add to your homepage to make it more effective and drive traffic and sales. Leading web design companies, such as OgreLogic in Texas, can help you incorporate these elements so that you have a winning website.

Hero Image

Your homepage’s hero imageis a large banner image, placed prominently on the homepage page, right in the front and center. It is the first visual a visitor comes across on your site. You can use it to present an overview of your site’s content and message. Thebanner image would typically include an image and text and it can be both static and dynamic.

The hero image banner draws the users and hence it should be a perfect description of who you are, what you do, and what you can do for the user. This can go a long way in engaging the visitor and finally driving sales.

AdditionalInformation

Many potential customers are still very cautious about shopping and making payments online, or entering their personal and financial information on the web. Additional information about your brand, what you do, your products and services helps you build trust with potential buyers.

Supporting information can consist of:

  • Benefits of your product/service
  • Who you are
  • Affiliate logos
  • Social proof
  • Reviews/Testimonials
  • Success Indicators

Convenience

The majority of your visitors may not be ready to buy/sign up with you. Ensure that your homepage includes information on how users can navigate your site to learn more about your product/service. This not only helps them learn more about what they are looking for and helps you establish credibility with them.

Call-to-Action

A secondary call to action can be added to give the user an option to buy or engage with the site in case they weren’t interested before but now they are.

Clear Navigation

Your visitors should have a clear path to where they are headed from the homepage. Complex navigation can deter visitors from going ahead and abandoning your site altogether. If you want to showcase products and services, ensure they are easily visible and accessible. Convenient navigation can reduce decrease bounce rates.

If you are looking for a website design company in Texas, get in touch with OgreLogic in Austin. OgreLogic’s web development experts, web developers and designers and analysts solve real problems through research, design and execution. Their passion for everything digital includes yet goes beyond websites, apps, search and social.