UI UX Development

9 UX Tips your Mobile App can’t afford to Miss!

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Mobile has rewired the web. It has offered us the world in our palms, with just a finger touch. But, sometimes mobile apps fail to impress people. The user leaves the app to never return.

This failure is often related to mobile app development. The mobile app development process requires the collaborative effort of app designers and developers, researchers and many different experts to create a great user interface that allows a great user experience – a great user experience to everyone who uses the app.

However, a small gap or a pitfall can ruin the user experience despite the wonderful design. In fact, there are some common pitfalls that often go unnoticed during app design and development.

But first you need to know why users delete their mobile apps. The average app retention metrics are not really good because of the following reasons –

  • App not considered safe
  • Data usage crosses a certain limit
  • App is slow to load
  • Lack of updation
  • Too many colors and fonts create clutter
  • The messaging part is annoying, as it is constantly happening.
  • Lack of options, such as search
  • Boring functionality doesn’t allow the user to do much

Now that you know the reasons that may be turning users away from your app, here are some highly effective tips to help you get rid of these issues and build an app that offers excellent user experience.

User Engagement

We can’t talk about engagement without mentioning user interface design (UI). The UI is what attracts people to your app in the first place. Do not overdo it but make sure that it catches the eye and stays in the user’s mind.

Maintain a constant intuitive flow to keep users engaged from when they visit to the final purchase. Processes, such as ‘Log in’ and ‘Sign Up’, should be fairly simple. Do not overwhelm the user with too many questions at this stage as this may result in them leaving it mid-way.

App Icon

Have you ever wondered why the Facebook icon is so simple? People can relate to simple things with ease. Design a simple yet beautiful icon for your app. It should be distinct and unique so that people know it from other apps.

Test your app’s icon across different kinds of wallpapers so that you know it would look good, regardless of the wallpaper or the background.

Splash Screens

Splash screens can be time consuming. Before implementing a splash screen, check how it would help your app. Let it stay if it helps people relate to your app, but if it’s making the user feel like a waste of time, the app doesn’t need it.

Content Legibility

Content matters. At the same time, your user should be able to read and understand it. The content should be legible, clear, precise and to the point. For example, check whether one needs to zoom in to read the content. If it can be read it without zooming, that’s a perfect job.

Forms

All forms must be easily understandable. Organizing the dimensions of the input field to ‘Auto Correct’ and ‘Auto Complete’, any forms should be able to clearly show people where they are now and what the next step is.

White space

The negative space or white space or the space without any content is now as important as content itself!

White space attracts user attention and keeps your design clutter free and attractive. It also guides the user to where they should be looking, saving them from random clicks to directing them to CTAs with ease.

App Navigation

Navigation is an integral part of the UX. Your app should offer a natural, intuitive flow for the user to access. Your navigation should be able to move in the direction of the user’s hands.

Layout

Which layout are you using? Is it portrait or landscape? Plan it by putting yourself in the users’ shoes.

Ask yourself –

  • What will they use the app for?
  • Where will they be using the app?
  • How much time do they have to use the app?

Thumb Rule

When designing a mobile app, remember that your user is using a 5-inch smartphone, in portrait orientation, and navigating with one thumb to –

  • Swipe up to load more
  • Swipe up to move down the list
  • Tap to vote
  • Swipe down to go to the main menu or to refresh
  • Swipe across

That means you need to consider the use of thumb gestures to improve the user experience, while designing your app.

To know more about app development, talk to Team OgreLogic, one of the best android and iPhone app development companies in Fayetteville, Arkansas; Memphis TN; Kansas City, MO; Dallas, TX and Tulsa OK. OgreLogic is your natural strategic partner providing game changing mobile apps, responsive web design, virtual resourcing and content focused digital marketing services.

CRO vs SEO

CRO vs. SEO – Brothers in Arms or Rivals?

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You feel elated when you see your website traffic going up, don’t you? But if the increasing page views don’t contribute to conversions or your bottom line, well…..

Simply getting organic traffic with keywords doesn’t get you more sales or revenue.

This is why you need CRO or Conversion Rate Optimization, apart from SEO.

Simply put, CRO is targeting very specific industry keywords to get more qualified visitors who are highly likely to buy.

But this does not mean that you skip SEO! After all, you need visitors to convert, right?

In fact, CRO and SEO should work together by filtering through the conversion funnel and driving profitability.

What should I do?

If this feels like a Catch-22, you are not alone.

At OgreLogic, we understand your problem. That’s why we bring you a step-by-step guide for a handshake between conversion rate optimization and search engine optimization.

Step 1 – Content Marketing and Link Building

Your website and its content should add value to your target audience or customer’s life. If you can do this, you would be able to build trust and gain authority.

Wouldn’t it be annoying if every blog post you read was meant to goad you to buy a product or service?

It would, in fact, reduce sales.

So how can you drive sales, without shoving your product in the face of anyone who reads your content or visits your site?

Two words – EDUCATE and HELP.

Educate your target audience about what is happening in the industry or how the products can help them. And, help them overcome a problem they may be facing.

Some visitors will read your blog posts and articles. Some may comment on your post or share it on social media or look up what you are offering. Most would just read passively and leave.

All you should do at this stage is to offer, first time visitors on your site, a content upgrade or a lead magnet in exchange for emails. This will help you build a community that will also become a source of repeat traffic.

But you might still be wondering…

So how does my business benefit by offering free content? It’s not even telling people to try a free sample?

Giving value for FREE to your target audience is the beginning of a great relationship. Your prospects may be moved deeper inside your funnel and become activated.

Without trust, no one would buy your offering, online. And when you offer something valuable for free, that’s a deal clincher!

When you publish high-quality content, build backlinks, consider conversion optimization and perform SEO of your website, it rapidly builds your website’s credibility in the eyes of your target audience as well as Google.

At the same time, you should also carry out SEO of your website at this stage to help search engines easily index your website.

As you perform SEO and market content, the traffic through website optimization will increase. In other words, you save money, otherwise spent, on paid online and offline advertising budget.

Step 2 – SEO and CRO

Once you have created brand-building content and built relevant, authoritative backlinks, you would see a traffic surge on your website.

This traffic will help you get conversions.

Website traffic alone is not the last word for your success. There is no point in getting traffic if most of your visitors bounce off within the first few seconds of their arrival at your site.

SEO will get you ranking for keywords. But once you have traffic, you need to focus on smooth navigation and great user experience so that your potential customer can find what s/he came to find on your website.

If you are worried whether CRO will interfere with your SEO efforts and you may lose search engine based organic traffic to your website, READ ON.

If you look at the factors influencing a webpage’s ranking ability, that would include –

  1. Keyword and On-Page
  2. Content Quality
  3. Domain Authority
  4. Page Authority
  5. User and Usage Data
  6. Spam Analysis

Now, changes made to pages for CRO usually only affect number 1, 2 and 5.

But these changes would improve user engagement, time spent on-page and conversions because the search engine user is now more interested in your page.

Step 3 – Think Long Term

Don’t just focus on increasing your conversions. You need to think long-term.

Offering value and a good experience to your customers will also lead to an increase in customer loyalty and conversion optimization. That’s why user experience optimization should be as important as conversion rate optimization.

If your website doesn’t have as much traffic as you want it to have, start by creating superb content and SEO. Start a dialogue with your potential customers. When your target audience reaches you, they should be able to follow the conversion path for them. Combined together, this gives you conversion optimization.

So instead of worrying about CRO vs. SEO rivalry, find out how you can marry them together to give your business a boost. To know more about CRO and SEO, talk to Team OgreLogic, one of the best digital marketing companies in Fayetteville, Arkansas; Memphis TN; Kansas City, MO; Dallas, TX and Tulsa OK. OgreLogic is your natural strategic partner providing content focused digital marketing services, game changing mobile apps, responsive web design and virtual resourcing.